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Which clippings match 'Visual Facade' keyword pg.1 of 1
18 SEPTEMBER 2013

Window shopping with Kate Spade Saturday's touchscreen storefront

"Kate Spade Saturday has taken up residence in New York with four pop–up digital stores appearing as window fronts around the city. ... Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn't a concern–despite being a giant screen, the initiative doesn't ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead."

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TAGS

2013 • 24hr shopping • click to exploreclothing companyclothing retailer • designer brand • digital storefront • digitally enhanced pop-up shop • eBayfuture interfacesglassyhaptic interfacein-personinteraction designinteractive display • interactive touchscreen • Kate Spade • Kate Spade New York (designer brand) • Kate Spade Saturday (clothing label) • m-commerceNew Yorknon-place • PayPal • pictures under glass • pop-up digital store • pop-up shopprogrammed useretail spaceretail storesingle-minded spaces • store window • storefronttouchscreen • touchscreen storefront • visual facade • William McComb • window display • window front • window shopping

CONTRIBUTOR

Simon Perkins
30 APRIL 2012

Pictures Under Glass: sacrificing tactile richness

"As it happens, designing Future Interfaces For The Future used to be my line of work. I had the opportunity to design with real working prototypes, not green screens and After Effects, so there certainly are some interactions in the video which I'm a little skeptical of, given that I've actually tried them and the animators presumably haven't. But that's not my problem with the video.

My problem is the opposite, really – this vision, from an interaction perspective, is not visionary. It's a timid increment from the status quo, and the status quo, from an interaction perspective, is actually rather terrible. ...

I'm going to talk about that neglected third factor, human capabilities. What people can do. Because if a tool isn't designed to be used by a person, it can't be a very good tool, right? ...

Do you see what everyone is interacting with? The central component of this Interactive Future? It's there in every photo! That's right! – HANDS. And that's great! I think hands are fantastic! Hands do two things. They are two utterly amazing things, and you rely on them every moment of the day, and most Future Interaction Concepts completely ignore both of them. Hands feel things, and hands manipulate things.

Go ahead and pick up a book. Open it up to some page. Notice how you know where you are in the book by the distribution of weight in each hand, and the thickness of the page stacks between your fingers. Turn a page, and notice how you would know if you grabbed two pages together, by how they would slip apart when you rub them against each other.

Go ahead and pick up a glass of water. Take a sip. Notice how you know how much water is left, by how the weight shifts in response to you tipping it.

Almost every object in the world offers this sort of feedback. It's so taken for granted that we're usually not even aware of it. Take a moment to pick up the objects around you. Use them as you normally would, and sense their tactile response – their texture, pliability, temperature; their distribution of weight; their edges, curves, and ridges; how they respond in your hand as you use them.

There's a reason that our fingertips have some of the densest areas of nerve endings on the body. This is how we experience the world close–up. This is how our tools talk to us. The sense of touch is essential to everything that humans have called 'work' for millions of years.

Now, take out your favorite Magical And Revolutionary Technology Device. Use it for a bit. What did you feel? Did it feel glassy? Did it have no connection whatsoever with the task you were performing?

I call this technology Pictures Under Glass. Pictures Under Glass sacrifice all the tactile richness of working with our hands, offering instead a hokey visual facade."

(Bret Victor, 8 November 2011)

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CONTRIBUTOR

Simon Perkins
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