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Which clippings match 'Swiss Style' keyword pg.1 of 1
20 APRIL 2012

Principles of the Visual Language: A Dialect of Our Own Design

"A visual language informs all design, from architecture to print. Fluency in the same language drawn on by Bauhaus, mid-century Swiss, or postmodern design is essential for brilliant web design. In this practical talk, ground uniquely web-based interactions - from complex CSS3 animations and rotations to JavaScript behaviors - using that time-tested visual primer. Take a more considered approach to choices, evoke the desired emotive responses, learn how to better articulate your design decisions. Extend graphic design's grammar into a visual dialect of web design that guides us to smarter, beautifully balanced juxtapositions of elements in our new, multidimensional web experiences."

(Simon Collison)

Fig.1 Simon Collison (03 June 03 2011) "A Dialect of Our Own Design".

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TAGS

aestheticsaffordances • articulate your design decisions • Bauhaus School • beautifully balanced • Christian Leborg • communication design • considered approach • CSS3 • CSS3 animation • Dan Brown • design formalismDon Normanediting through selection • emotive response • framegestalt principlesgraphic design • graphic design visual grammar • graphic representationgrid systemgrid systemsIndi YoungInternational Typographic StyleJavaScriptmapping • Mark Boulton • mental modelspictorial systems • postmodern design • responsive web designschema • Scott McCloud • Simon CollisonSlideShareSwiss Styletypographyvisual communication • visual dialect of web design • visual grammarvisual languagevisual screen designweb design • web experiences • web-based interactions • Wucius Wong

CONTRIBUTOR

Simon Perkins
03 JULY 2011

Helvetica: feature-length independent film about typography, graphic design and global visual culture

"Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium."

(Gary Hustwit, 2007 Swiss Dots Ltd.)

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TAGS

200750th birthdayadvertisingaesthetics • Alfred Hoffmann • Bruno Steinert • cultureDavid Carsondesign formalism • Erik Spiekermann • every day • feature film • global visual culture • graphic designHelveticaHermann ZapfJonathan Hoeflerkerning • Lars Muller • Leslie Savan • Massimo Vignelli • Matthew Carter • Michael Bierut • Michael C. Place • Mike Parker • modernism • neutral • neutralityNeville Brody • Norm (graphic design team) • Otmar Hoefer • Paula Scherpsychology • Rick Poynor • Stefan Sagmeister • Swiss StyleSwitzerlandTobias Frere-Jonestypetypefacetypographyurban spaces • use of type • visual communicationvisual culturevisual languageWim Crouwelwords • worlds of design

CONTRIBUTOR

Simon Perkins
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