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Which clippings match 'BMW' keyword pg.1 of 1
24 JANUARY 2014

Striking animated music video for BULGARI's Curare (2007)

Music video for Bulgarian musician/producer/DJ. Bogdan Irkük a.k.a. BULGARI's (Богдан Иркук а.к.а. БУЛГАРИ) 2007 song "Curare". Credits: directed by Måns Swanberg (a.k.a. Pistachios), illustrations by Tomas Nilsson, character modelling and rigging by Jonas Thörnqvist, recording label: Rollerboys Recordings.

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TAGS

20072D animation3D animationanimated music videoback storyBMW • Bogdan Irkuk (BULGARI) • Bulgarian • car crashcard game • Curare (2007) • drivingflashback • Jonas Thornqvist • Mans Swanberg • monotonemusic video • Pistachios Studio (Sweden) • poison • poison dart • Rollerboys Recordings • Tomas Nilsson

CONTRIBUTOR

Simon Perkins
05 DECEMBER 2013

How calculus is changing architecture

"So, working with Bentley and MicroStation, we've written a custom piece of software that networks all of the components together into these chunks of information, so that if we change any element along the length of the building, not only does that change distribute through each one of the trusses, but each one of the trusses then distributes that information down the length of the entire facade of the building. So it's a single calculation for every single component of the building that we're adding onto. So, it's tens of millions of calculations just to design one connection between a piece of structural steel and another piece of structural steel. But what it gives us is a harmonic and synthesized relationship of all these components, one to another.

This idea has, kind of, brought me into doing some product design, and it's because design firms that have connections to architects, like, I'm working with Vitra, which is a furniture company, and Alessi, which is a houseware company. They saw this actually solving a problem: this ability to differentiate components but keep them synthetic. So, not to pick on BMW, or to celebrate them, but take BMW as an example. They have to, in 2005, have a distinct identity for all their models of cars. So, the 300 series, or whatever their newest car is, the 100 series that's coming out, has to look like the 700 series, at the other end of their product line, so they need a distinct, coherent identity, which is BMW. At the same time, there's a person paying 30,000 dollars for a 300–series car, and a person paying 70,000 dollars for a 700 series, and that person paying more than double doesn't want their car to look too much like the bottom–of–the–market car. So they have to also discriminate between these products. So, as manufacturing starts to allow more design options, this problem gets exacerbated, of the whole and the parts."

(Greg Lynn, February 2005)

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TAGS

2005abnormalityalgorithmalgorithmic architecture • Antonio Gaudi • architecture • beautiful architecture • beauty • Bentley Motors • BMW • bridge • bubble diagram • buildingcalculation • calculus • Chris Williams • Christopher Wren • computational aestheticscontinuous series • curvature • custom software • dais • digital fabricationdigital toolsdimensions • Frei Otto • furniture • generic form • genetic evolutiongothic • Greg Bateson • Greg Lynn • harmonic • houseware • human-scale understandingideal form • intricacies of scale • Mannheim Concert Hall • manufacturingmathematics • MicroStation • model of beauty • model of nature • modular architecture • monstrosity • mutation • natural form • Norman Foster • parabola • part-whole thinking • physiological development • product designproduct differentiationproportions • Robert Maillart • structural abstractionstructural forcesstructural formstructuresymmetrysynthesised relationship • teratology • vertebrae • Vitra • vocabulary of form • William Bateson

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

Decoding BMW's You Know You Are Not The First

"The young woman's flawless skin is emphasizing the societal view of how perfection is what is considered beautiful and ideal. Her skin doesn't have a single blemish bruise, bump, or scar on it. Her makeup is very subtle and her cheeks have a slight rosy glow to them, giving her a very youthful appearance. The lack of jewelry is also making her look younger and more innocent and it is putting the focus solely on her bare flawless skin, this flawlessness is likely representing what one would get if they purchase one of their premium selection used BMW's, spotlessness in paint and interior.

Although BMW engages this image of innocence and flawlessness, there also appears to be a significant sexual message in this ad because the initial 'Innocent' image dissolves as you skim down the ad and see how the young woman's eye contact is directly with the camera, and it looks as if she is looking right into your eyes with a seductive expression. Her mouth also get a lot of attention as it appears to be slightly open, drawing your attention right to her full lips, 'open lips are used to suggest sexual excitement or passion'"

(Sonia Sidhu, 10 June 2012)

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2008advertising campaignArthur Berger • atypical • blondeBMWbranded commodities • car company • constructed meaningcultural normsdepictions of womeneye contact • flawlessness • Germanglobalisation of aspirationGreece • hair colour • innocenceinterpretation • media analysis • media criticismmedia textmouth • olive skin • paradigmatic analysis • partially unclothedperfection • print advertisement • seduction • semiotic approach • semioticssex objectsexual agency • sexual excitement • signification • skin tone • suggestive narratives • syntagmatic analysis • textual analysis • used car • virginity • visual symbolism • young woman • young women

CONTRIBUTOR

Simon Perkins
19 APRIL 2012

Bryan Rieger: Rethinking the Mobile Web

"A few months back I submitted the smallest speck of an idea for a talk I was hoping to present at Over The Air in London. Having presented at Over The Air before I assumed my experiences this time around would more or less be the same – a chance to bounce a few of my recent thoughts off two–dozen or so UK developers.

To suggest that my assumption was wrong would in–fact be a massive understatement...

Three weeks later, the dust is still settling on the 90,000 140,000 presentation views, hundreds of tweets, and multitude of conversations, and I finally have time to provide the presentation with a much–needed introduction."

(Bryan Rieger)

Fig.1 "Rethinking the Mobile Web" by Yiibu

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abstraction layer • accessible and inclusive mobile experiences • adaptive layoutAJAXAndroid OSApple • Bada • BlackBerry LtdBMW • Bryan Rieger • cHTML • CSS animations • CSS3device • DeviceAtlas • feature phone • featurephone • Fennec • Google (GOOG)HTMLHTML5Internet accessInternet ExploreriOSiPhone • Java ME • JavaME • market sharemedia queries • media types • MicroB • mobile browsermobile devices • mobile internet users • mobile operating systems • mobile web • most used devices • Nokia • Nokia Qt • Obigo • OBML • one web • Opera Binary Markup Language • OperaMini • optimised for mobile • Over The Air • Palm (OS) • phone • popular devices • presentation • real web • Rethinking the Mobile Web • Samsung • Skyfire • SlideSharesmartphoneSony Ericsson • SquirrelFish • standards support • SVG • Symbian • tabbed browsingtechnology • UK developers • w810i • WAP • WebKit • WebOS • William GibsonWindows Mobile • WML • WURFL • Yii

CONTRIBUTOR

Simon Perkins
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