"Inspired by the multi-award winning Not My Type (Lycette Bros. 1993-2002) and made specifically for the mobile medium, Typecast is a series of scenarios involving three central characters, an elevator and the mobile phone.
This series of five shortform linear works were created for the 'small of screen' and 'short of time' and as such they relied on easily recognisable scenarios, characters and devices - and of course - lowbrow humour.
In order to maximize the potential audience and provide performance on numerous devices of various resolutions, the challenge was to devise 5 animations of the same 30 second duration, without any dialogue or text and without changing scenes or cutting. The other major challenge was to create all of the characters and props using only typographic elements - letters, symbols, punctuation and fonts."
(John and Mark Lycette)
"The Not My Type animation series was primarily produced for distribution on the internet. Set in an office, the Not My Type series explores the various relationships within. While avoiding the use of language and dialogue, Not My Type, takes various typographic faces, symbols and characters and then duplicates, distorts and moves them to create a simple, stylistic production.
The initial version was created using Macromedia Director in 1995 (while John was at University) and was then recreated in 2000 for internet distribution using Flash - which was a perfect fit for a font based, primarily black & white animation. Not My Type I was so well received that another episode soon followed, culminating in four episodes by the end of 2002."
(John and Mark Lycette)
"Ji Lee is a designer and frequent contributor to the New York Times whose work has been featured on ABC World News and in Newsweek, Wired, the Guardian, the Huffington Post, and Boing Boing, among others. A former creative director at Google, he is now a creative director at Facebook."
Fig.1 Ji Lee, Bran Dougherty-Johnson and Joel Pickard.
"Set in an office, the Not My Type series explores the various relationships within. While avoiding the use of language and dialogue, Not My Type, takes various typographic faces, symbols and characters and then duplicates, distorts and moves them to create a simple, stylistic production. The Not My Type series continues to be created for online viewing and distribution.
The Not My Type series of Flash animations were created by the Melbourne design team Mark & John Lycette. Each of their film narratives reveal their stories through framing and audio effects ? without having to resort to complex screen action and character dialogue."