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Which clippings match 'T-shaped Skills' keyword pg.1 of 1
02 JANUARY 2013

Facing ambiguity differently across design, business and technology

"team[s] of students of mixed disciplines worked together to understand and map a problem–space (identified by the client). They then defined a solution–space before focussing on a particular opportunity outcome. The range of projects included incremental innovation opportunities represented by the Lego and Hasbro projects through radical Philips work to truly disruptive work with Unilever. The studies confirmed stereotypical view points of how different disciplines may behave. They showed that design students were more (but not completely) comfortable with the ambiguous aspects associated with 'phase zero' problem–space exploration and early stage idea generation. They would only commit to a solution when time pressures dictated that this was essential in order to complete the project deliverables on time and they were happy to experiment with, and develop, new methods without a clear objective in mind. In contrast, the business students were uncomfortable with this ambiguity and were more readily able to come to terms with incremental innovation projects where a systematic approach could be directly linked to an end goal. The technologists, were more comfortable with the notion of the ambiguous approach leading to more radical innovation, but needed to wrap this in an analytical process that grounded experimentation. Meanwhile, the designers were unclear and unprepared to be precise when it came to committing to a business model. "

(Mark Bailey, 2010, p.42)

Bailey, M. (2010). "Working at the Edges". Networks, Art Design Media Subject Centre (ADM–HEA). Autumn 2010.

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TAGS

2007ADM-HEAambiguityambiguity and uncertainty • ambiguous approach • analytical processapproaches to ambiguitybusinessbusiness modelclear objectivesclient needscollaboration • core competency • Cox Reviewdecision making • design outcome • design teamsdesign thinkingdisciplinary culturesdisciplinary knowledge • disruptive work • Dorothy Leonard-Barton • end goal • grounded experimentation • Hasbro • idea generationincremental innovationinnovation practice skillsinterdisciplinarityinterpretive perspective • learning cultures • LEGO • multidisciplinary design • multidisciplinary teamsNorthumbria Universityopen-ended process • pedagogical cultures • phase zero • Philips Researchproblem-solvingproblem-solving • problem-space • project deliverablesproject teamsradical innovationrequirements gatheringsolution-space • sub-disciplinary specialisation • systematic approach • T-shaped individuals • T-shaped people • T-shaped skillsthinking stylesUnileverworking methodsworking practices

CONTRIBUTOR

Simon Perkins
05 NOVEMBER 2012

Ravensbourne College of Design and Communication: contextual studies, and enterprise and entrepreneurship

"The adaptability necessary to succeed as a design or media specialist comes not only from deep disciplinary knowledge. Graduates also need a breadth of knowledge and skills which some commentators have referred to as being 'T–Shaped'. These additional skills include the ability to work with and increasingly work across disciplines, entrepreneurial attitudes and a knowledge of the business contexts in which they will operate. All undergraduate Ravensbourne programmes incorporate curriculum and learning activities designed to develop these skills in our students. Cross–disciplinary collaborative projects offer students the opportunity to work in teams with other disciplines.

The course structure draws on the creative synergies and frictions of the different disciplines at Ravensbourne and provides physical and intellectual opportunities for students to meet, learn and work together with students from different disciplines."

(Ravensbourne, UK)

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TAGS

adaptability • breadth of knowledge • collaborative project • contextual studies • course designcourse finder • creative frictions • creative synergies • cross-disciplinarycurriculum designdesign graduatesdesign specialistdigital designdigital mediadisciplinary fieldsdisciplinary knowledge • enterprise and entrepreneurship • entrepreneurial attitudes • entrepreneurship • intellectual opportunities • knowledge of business contexts • learning activitieslearning experience • media specialists • Ravensbourne • Ravensbourne College of Design and Communication • sub-disciplinary fields • sub-disciplinesubject specialistsT-shaped skillsteam workUKundergraduate studentsworking across disciplines

CONTRIBUTOR

Simon Perkins
19 OCTOBER 2011

Don Norman on Engineering Design Education

"3Space Studios gestures at content areas and topics that are currently underrepresented in the education of today's engineers."

(iFoundry)

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TAGS

3Space Studios • broad knowledge • cross-disciplinarydesign educationdesign education must changedesign knowledgedisciplinary specialisation • Don Norman • Donald Normanengineering • engineering design education • iFoundry • interdisciplinary knowledgeinterdisciplinary workingknowledge integration • narrow • pedagogy • real problems • T-shaped skills

CONTRIBUTOR

Simon Perkins
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