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22 JANUARY 2013

Dieter Rams: lasting principles for good design

"Tom Dyckhoff meets up with Dieter Rams, whose designs have found a permanent home in museums over the world."

The Culture Show, Episode 17, broadcast on Thursday 3 December 2009 23:20 BBC Two.



19561960 • 606 Universal Shelving System • BBC TwoBraun • Braun PCS 5 • component systemconsumer electronicsconsumer productsdesign formalismDieter Ramsformalist design aestheticsFrankfurtgood designindustrial designindustrial designerJonathan Ivelong-lasting productslonger-lasting products • Mishal Husain • modular designmodular systemnew materialsPhilippe Starck • plattenspieler • product design • shelving • SK4 (record player) • Tom Dixon • Tom Dyckhoff • Vitsoe


Simon Perkins
31 MARCH 2012

Stylus: business intelligence and inspiration to drive new ideas

"Culture & Media reveals how the worlds of entertainment, media and digital and the creative side of marketing and advertising influence cultural movements that impact on business decisions. Expert reports on art, graphics, illustration and global exhibitions offer visual inspiration for inquisitive creative minds."

(Stylus media group)



account manager • active leisure time • advertisingart and cultureart worldB2Bbrand managerbrand strategy • business decisions • buyers • childrenswear • colour • colour trends • commercial implications • commercial insightconsumer lifestylesconsumer productsconsumer products in homeconsumer trendscreative business insightscreative directorcreative industriescreative intelligence • creative marketing • creative media • creatively led retailing • cross-sector innovation • culture and media • design and cultural influences • design inspirationdesign magazinedesign resourcedesign trendsdigital commerce • entertainment news • expert information • expert report • fashion buyers • fashion design • fashion designers • fashion manufacturing • fashion retail • furniture designfuture concepts • gastronomy • global analysis • global expert opinion • global information • graduate showsgraphic designerhome accessories • hospitality • in-depth analysis • industrial design • industry executives • innovative design • inquisitive creative minds • insider guides • inspirational destinations • inspirational visual contentinspiring design • inspiring illustration • interior architectureinterior stylingknowledge based economyleisure industrieslifestyle • marketing manager • material trends • materials innovationmenswear • merchandise planner • merchandising and management • new productsnew servicesonline magazine • packaging designer • product designer • product developer • product directions • product launches • product manager • retail analysis • retail landscape • revenue-building ideasscience and technology • seasonal colour inspiration • sports and leisure • sports industries • store design • Stylus (magazine) • subscription service • sustainable thinking • technology innovationtextilestravel and leisure • travel industries • trend analysis • trend setting • trendsvisual communicationvisual culturevisual designvisual inspiration • visual merchandiser • visual merchandisingwomenswear • youth and beauty


Simon Perkins
29 DECEMBER 2009

Dieter Rams' 10 principles for good industrial design

"As head of design at Braun, the German consumer electronics manufacturer, DIETER RAMS (1932–) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long–lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Copyright Dieter Rams, amended March 2003 and October 2009

These ten principles defined Dieter Rams' approach to 'good design'. Each of the hundreds of products he developed during forty years with Braun, was unerringly elegant and supremely versatile. Units were made in modular sizes to be stacked vertically or horizontally. Buttons, switches and dials were reduced to a minimum and arranged in an orderly manner. Rams even devised a system of colour coding for Braun's products, which were made in white and grey. The only splash of colour was the switches and dials.

Rams' objective was to design useful products which would be easy to operate. Yet he achieved much more by dint of the formal elegance and technical virtuosity of his work. Rams' designs always looked effortless with an exquisite simplicity borne from rigorous tests and experiments with new materials and an obsessive attention to detail to ensure that each piece appeared flawlessly coherent. Dieter Rams remains an enduring inspiration for younger designers, notably Jonathan Ive and Jasper Morrison, who have acknowledged his influence in their work at Apple and Rowenta respectively."

(Design Museum, UK)



Simon Perkins
25 DECEMBER 2007

Japanese consumer products database

"A showcase of different Japanese consumer products from the '70s, '80s and '90s, mostly, including everything from phones, radios, TV sets, audio sets, cameras to vehicles."
(Akira Ota)



1970s1980s1990s • Aiwa • Akira Ota • artefact • Aurex • Canonconsumableconsumer products • Contax • Cosina • Daihatsu • Diatone • EpsonFujifilm • Fujitsu • Hitachi • Hondaindustrial design • Isuzu • Japan • Kawasaki • Kenwood • Konica • Lux • Mamiya • Mazda • Minolta • Nakamich • Nec • Nikon • Nippondenso • Nissan • Olympus • Onkyo • Panasonic • Pentax • pioneerproduct designRicoh • Seiko • Sony • Subaru • Suzuki • Technics • Tomy • Toyota • Victor • vintage technologyYamaha

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