"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...
You see, expecting great design is no longer the preserve of a picky design-obsessed urban elite - that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.
Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design-led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."
(Adam Swann, 5/03/2012, Forbes)
Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].
"Clark Collins definition of Repo Man as an 'hilarious genre-hopping indictment of consumerism in which, for example, all cans of drink in the supermarket are labelled simply 'drink'' (Collins 2001: 36)"
Nicholas Rombes (2005). New Punk Cinema, Edinburgh University Press.