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Which clippings match 'Whole Is Greater Than The Sum Of The Parts' keyword pg.1 of 2
29 JUNE 2014

Bernard Pras: the perceptual organisation of found objects

"Bernard Pras is a French painter, photographer and sculptor. He has spent more than 20 years perfecting his craft. One of his more recent body of work feature sculptures of pop icons made entirely out of found objects which, when viewed from a specific angle, transforms into an easily recognizable image. His subjects include Albert Einstein,, Jack Nicholson, Bob Marley, Mao Zedong, Uncle Sam, and Che Guevarra. His inspirations include Salvador Dali, Edvard Munch, Japanese woodcut artist Hiroshige, and Guiseppe Arcimboldo."

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CONTRIBUTOR

Simon Perkins
28 JANUARY 2014

Montage theory: the Battleship Potemkin Odessa Steps scene

"Montage––juxtaposing images by editing––is unique to film (and now video). During the 1920s, the pioneering Russian film directors and theorists Sergei Eisenstein and Dziga Vertov demonstrated the technical, aesthetic, and ideological potentials of montage. The 'new media' theorist Lev Manovich has pointed out how much these experiments of the 1920s underlie the aesthetics of contemporary video.

Eisenstein believed that film montage could create ideas or have an impact beyond the individual images. Two or more images edited together create a 'tertium quid' (third thing) that makes the whole greater than the sum of its individual parts.

Eisenstein's greatest demonstration of the power of montage comes in the 'Odessa Steps' sequence of his 1925 film Battleship Potemkin. On the simplest level, montage allows Eisenstein to manipulate the audience's perception of time by stretching out the crowd's flight down the steps for seven minutes, several times longer than it would take in real time"

(Glen Johnson)

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TAGS

1920s1925 • audience perception • Battleship Potemkin (1925)cinematic visual languagecontinuity editing • cross cutting • crowdDziga Vertovediting technique • film aesthetics • film montage • film sequence • ideological potential • juxtapositionLev Manovichmontagemontage theory • narrative design • Odessa Steps • parallel action • parallel cut • parallel editing • parallel textsequence designSergei Eisensteinshot reverse shotstaircasestairwaysteps • tertium quid • third thing • whole is greater than the sum of the parts

CONTRIBUTOR

Simon Perkins
25 NOVEMBER 2013

The Kuleshov Effect

"Technique which demonstrates the inherent power of montage as a primary tool in the manipulation of the viewer's perception. According to Kuleshov, cinema consists of fragments and it is their combination rather than their content that is essential in evoking and triggering different emotions. His original experiment consists of using the same shot of the character's face, frozen in a neutral emotion while editing it next to different objects he appears to be glancing at: a girl in a coffin, a bowl of soup, and a woman. The audience interpreted the three situations as expressions of sadness, hunger and lust."

(Laura Minca)

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CONTRIBUTOR

Simon Perkins
18 OCTOBER 2012

Four to the Floor: the ever growing collection of Channel 4 idents

An "ever growing collection of Channel 4 current set of idents. The simple idea that flows through all these idents is the creation of 'the 4, be it optical illusion, supernatural intervention or coincidence, the iconic Channel 4 logo rears its head at some point during all these videos.

The basic premise leaves open many possibilities to play with, which perhaps also explains the longevity that these idents retain. New idents continue to be produced by Channel 4"

(John Beohm, idents.tv)

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CONTRIBUTOR

Simon Perkins
30 MARCH 2012

The Gestalt Principles

"Gestalt is a psychology term which means 'unified whole'. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied."

(Spokane Falls Community College)

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TAGS

abstractionaesthetics • Berlin School • brain • closeness • closurecognitioncomplete formdesigndesign formalismdesign principlesdesign rules • entirety • essence • figure and ground • form and function • form-generating capability • gestalt effect • gestalt principlesgestalt psychology • gestalt theories • gestalt theories of perception • gestalt theory • gestaltism • graphic designgrouping • human eye • illusion • Kurt Koffka • layout designmodernismmodernist design principlesobjectivityperceptionperceptual organisationpictorial systemsprinciplesproximitypsychology • psychology of design • regularity • reificationrepetitionrulessensesshapesimilaritysymmetrytexturetheory of mindunified wholevisual communicationvisual designvisual illusionvisual literacyvisual perceptionvisual recognitionvisual rulewhole formswhole is greater than the sum of the partswhole is other than the sum of the partswhole situation

CONTRIBUTOR

Simon Perkins
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