An "ever growing collection of Channel 4 current set of idents. The simple idea that flows through all these idents is the creation of 'the 4, be it optical illusion, supernatural intervention or coincidence, the iconic Channel 4 logo rears its head at some point during all these videos.
The basic premise leaves open many possibilities to play with, which perhaps also explains the longevity that these idents retain. New idents continue to be produced by Channel 4"
(John Beohm, idents.tv)
"Gestalt is a psychology term which means 'unified whole'. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied."
(Spokane Falls Community College)
"As graphic designers we often use the power of image to persuade, convince, reveal or to construct a contextual stage for messages. A great deal of research and consideration goes into this process of deciding what type of imagery will best convey our ideas. As visual thinkers we are accustomed to deciphering the distinctions created by color, form, scale, etc. By cropping away information or altering an images color we can more effectively represent our ideas. All of this, of course, assumes our decisions are correct, that they will elicit from the audience the desired response. But how often do we evaluate these visual decisions after the creative process has concluded? What happens to our work after it is released for public consumption?
In regard to politics the use of image is used to associate personalities with issues, display concern or patriotism and of course create negative associations as well. Notice the recent trend of political speeches in front of a backdrop of issue words or phrases such a 'economic growth' or 'healthcare.' How well do these efforts succeed? More importantly, how visually literate is the general public in terms of detecting and interpreting what they see?
Visual Ideology is an effort to raise awareness to the use of images in messaging. Given the choice, what images would the general public associate with specific ideas or words? How can one image be more meaningful than another similar image? This project asks viewers to to make decisions as to images that best represent their visual definition of political terms or ideas. During this process it is hoped that viewers will begin to develop a better understanding of how visual imagery can influence meaning. By placing the responsibility of making these visual decisions with the viewer they get to experience a part of graphic design. As graphic designers, we get to see how self defined political personalities might be visually represented. Though not necessarily a ideological map, this project will hopefully offer some insight as to how differing political personalities interpret visual information."