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Which clippings match 'Visual Illusion' keyword pg.1 of 2
10 OCTOBER 2014

Design agency Seismik uses moiré pattern to clever effect

"The packaged printed grill gives people the power of transformation through movement. ... The outer packaging with its printed grid means as soon as people pull the insert out it will cause the effect without instruction needed. As well as the primary kinetic piece on each side there is a secondary more subtle one in the background."

(Nottingham design agency: Seismik)

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TAGS

2014animation • Backlit galleries • folding gallery wall spaces • folding geometry • folding moving spaces • Frank Kent • gallery programme • geometrical patterns • grid pattern • grill • illusionistic images • interactive elementskinetic animation • kinetic piece • mailshotmoire patternNottinghamop art • op art approach • optical effectoptical toyperceptual organisationprint media • printed grill • printwork • promo mailshot • Samuel Morely • Seismik (agency) • Simon Dunn • superimpositionvisual effectsvisual illusionvisual patternvisual recognition • visual superimposition • whole forms

CONTRIBUTOR

Simon Perkins
29 JUNE 2014

Bernard Pras: the perceptual organisation of found objects

"Bernard Pras is a French painter, photographer and sculptor. He has spent more than 20 years perfecting his craft. One of his more recent body of work feature sculptures of pop icons made entirely out of found objects which, when viewed from a specific angle, transforms into an easily recognizable image. His subjects include Albert Einstein,, Jack Nicholson, Bob Marley, Mao Zedong, Uncle Sam, and Che Guevarra. His inspirations include Salvador Dali, Edvard Munch, Japanese woodcut artist Hiroshige, and Guiseppe Arcimboldo."

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CONTRIBUTOR

Simon Perkins
13 MARCH 2014

Real or Illusion? Honda CR-V Spot Keeps You Guessing

"'An Impossible Made Possible,' shows the CR–V 1.6 i–DTEC Diesel traversing a surreal landscape of complex and cool visual effects. At one point, we get an Ames room type illusion where a woman blows on her coffee, apparently setting a toy Honda CR–V 1.6 atop a table in motion. It turns out the SUV is really a full–size model parked a few yards behind her ... but the weird eye–candy in the scene doesn't end there. ...

The exceedingly stylized clip, directed by Chris Palmer of Gorgeous, succeeds as a pure content play, and the main advertising element, a somewhat clunky voiceover that talks about 'less fuel in for more miles out,' seem almost intrusive. Still, the point that things aren't always as they appear–a rule this campaign applies to various qualities of the Honda CR–V 1.6, such as gas mileage–is made in exceptionally eye–opening fashion."

(David Gianatasio, 22 October 2013, Adweek)

Fig.1 Honda Illusions, An Impossible Made Possible – New CR–V 1.6 Diesel Video

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TAGS

2013ad campaignAdweek • Ames room illusion • An Impossible Made Possible (ad campaign) • anamorphic • anamorphic illusion • anamorphosiscarcar ad • Chris Palmer • eye candyforced perspectiveHonda • Honda CR-V • illusionistic spaceoptical illusionperceptual organisation • Sports Utility Vehicle (SUV) • surreal landscapevisual effectsvisual illusionvisual perception

CONTRIBUTOR

Simon Perkins
30 DECEMBER 2013

Honeycomb technique form accordion-like paper sculptures

Works by Li Hongbo, created from paper, glue. Shown in 2012 at the Dominik Mersch Gallery, Australia.

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TAGS

2012 • accordion-like • artistBeijing • bendable • brilliant artifice • concertina • craft process • craft techniquecraft techniquescrafting • decorations • designer • detailed folding • Dominik Mersch Gallery • Expandable Slinky Art • flexiblegeometric formsgeometry • glue • gluing • honeycomb structure • honeycombed paper • interactive artwork • interlocking pattern • intricacy • Li Hongbo • material effectsmaterial interventionsmaterial modes of engagementpaper • paper design • paper folding • paper gourd • paper sculpture • paper-based form • papercraftrepeating formrevelationsculptural form • slinky • slinky-like sculpture • stacking • stretching honeycomb • structural formtactile experience • uncoiling • visual effect • visual illusionvisual paradoxvisual spectaclevisual transformationwhite paper

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

Filippo Brunelleschi's (re)discovery of Linear Perspective

"When Brunelleschi (re)discovered linear prespective circa 1420, Florentine painters and sculptors became obsessed with it, especially after detailed instructions were published in a painting manual written by a fellow Florentine, Leon Battista Alberti, in 1435. John Berger, an art historian, notes that the convention of perspective fits within Renaissance Humanism because 'it structured all images of reality to address a single spectator who, unlike God, could only be in one place at a time.' In other words, linear perspective eliminates the multiple viewpoints that we see in medieval art, and creates an illusion of space from a single, fixed viewpoint. This suggests a renewed focus on the individual viewer, and we know that individualism is an important part of the Humanism of the Renaissance."

(Beth Harris and Steven Zucker, Smarthistory)

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TAGS

1420 • 3D spaceAncient Greeceart historyEuropean Renaissance • Filippo Brunelleschi • fixed viewpoint • Florence • Giotto di Bondone • Greece • horizon line • illusionistic spaceindividualismJohn BergerKhan AcademyLeon Battista Alberti • linear perspective • mathesismedievalmedieval artmultiple viewpointsperspective viewrediscovered • Renaissance Humanism • Rene Descartessingle perspective point of view • Smarthistory (site) • vanishing point • viewpointvisual illusionvisual perspective • volumetric

CONTRIBUTOR

Simon Perkins
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