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Which clippings match 'Gestalt Theories Of Perception' keyword pg.1 of 1
25 NOVEMBER 2013

The Kuleshov Effect

"Technique which demonstrates the inherent power of montage as a primary tool in the manipulation of the viewer's perception. According to Kuleshov, cinema consists of fragments and it is their combination rather than their content that is essential in evoking and triggering different emotions. His original experiment consists of using the same shot of the character's face, frozen in a neutral emotion while editing it next to different objects he appears to be glancing at: a girl in a coffin, a bowl of soup, and a woman. The audience interpreted the three situations as expressions of sadness, hunger and lust."

(Laura Minca)



Simon Perkins
30 MARCH 2012

The Gestalt Principles

"Gestalt is a psychology term which means 'unified whole'. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied."

(Spokane Falls Community College)



abstractionaesthetics • Berlin School • brain • closeness • closurecognitioncomplete formdesigndesign formalismdesign principlesdesign rules • entirety • essence • figure and ground • form and function • form-generating capability • gestalt effect • gestalt principlesgestalt psychology • gestalt theories • gestalt theories of perception • gestalt theory • gestaltism • graphic designgrouping • human eye • illusion • Kurt Koffka • layout designmodernismmodernist design principlesobjectivityperceptionperceptual organisationpictorial systemsprinciplesproximitypsychology • psychology of design • regularity • reificationrepetitionrulessensesshapesimilaritysymmetrytexturetheory of mindunified wholevisual communicationvisual designvisual illusionvisual literacyvisual perceptionvisual recognitionvisual rulewhole formswhole is greater than the sum of the partswhole is other than the sum of the partswhole situation


Simon Perkins

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