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26 MAY 2014

Hootsuite: Social Media Management Dashboard

"Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard."

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2008 • analytic reporting • analyticsbrand management • business strategy • campaign momentum • content management dashboard • dashboarddata gathering instrumentsFacebookFoursquareGoogle Plus • Hootsuite Media Inc • Instagram • integration platform • integration softwareLinkedIn • MailChimp • managing brands • marketing processes • measure performancemeasurement of impactmetrics tools • Mixi • MySpaceonline marketingpromotion and disseminationReddit • regulatory compliance • return on investment (ROI) • ROI • Ryan Holmes • social implementation • social media • social media activity • social media analytics • social media analytics reports • social media channels • social media dashboard • social media efforts • social media management • social media management system • social media marketing • social media monitoring tool • social media platform • social media presence • social network integrations • social networks • social reach • software integration • software utility • Storify • TrendSpottr • TumblrTwitter • utility software • VimeoWordPressYouTube

CONTRIBUTOR

Simon Perkins
21 DECEMBER 2013

Danah Boyd: The Future of Privacy in Social Media

"Today's youth are sharing a tremendous amount of information through social media. They share to connect, but in connecting, they leave large traces of their interactions for unexpected audiences to view. Those who care about privacy are scratching their heads, trying to make sense of why youth share and what it means for the future of privacy. danah will discuss how youth understand privacy in a networked world. She will describe youths' attitudes, practices, and strategies before discussing the implications for companies and the government."

(Danah Boyd, Microsoft Corporation, recorded 6 March 2012, duration 00:30:41.

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2012 • being connected • cheating privacy • controlDanah Boyd • data persistence • ethnographic researcheveryday cultureFacebookfriendship networks • future of privacy • hanging outidentity constructionidentity performanceMicrosoft CorporationMySpace • network privacy • network public environment • networked publicsnetworked world • networked youth • online context • online interactionsparticipationpowerpower and agencyprivacy • privacy settings • private by default • private spacepublic by default private through effortpublic spacessearchabilitysharingsocial agencysocial groomingsocial identitysocial mediasocial networking sitessocial practicestechnology affordancestraces • understanding privacy • unexpected audiences • unstructured setting • video lecture • why youth share • young people

CONTRIBUTOR

Simon Perkins
02 DECEMBER 2012

New Myspace: better all-in-one for social music playing and discovery

"Facebook may have won the social networking war, but Myspace is moving to a different battlefield under its new owner Specific Media, which acquired the site from News Corporation in June 2011.

After a period spent rebuilding Myspace from the ground up, the company published a teaser video on Vimeo in September – unveiled via tweet by co–investor Justin Timberlake – showing off a radically different design and an emphasis on music. ...

'The promise of discovery and sharing new, good music was never really fulfilled by other services out there,' says Tim. 'It's an unfulfilled promise that nobody ever really executed on.'

The new Myspace continues to compete with Facebook in some respects: artists create profiles on the site and post updates and content for their fans to watch, listen and share. But actually, its real competition is streaming music services like Spotify and Deezer."

(Stuart Dredge, 16 November 2012, The Guardian)

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2011all in one placeall-in-oneanalytics • artist profiles • beta testing • Chris Vanderhook • comeback • Deezer • discovery and sharing • FacebookJustin Timberlake • licence fees • listening to musicmusic • music artists • music discovery • music industryMySpace • new music • new Myspace • News Corporation • playing music • rebuilding • sharing music • signed artists • social features • social networksocial networking • social networking features • Specific Media LLC • Spotifystartups • streaming music • streaming music service • ticket purchasing • unsigned artists • visual clutter • watch listen and share

CONTRIBUTOR

Simon Perkins
30 MAY 2011

Mashup 101: product placement via fake cable access show

"To the world this was a cable access arts and crafts show where an 89–year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'

The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user–friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!

It was created by Ecopop in response to the rising interest in DIY principles."

(Trend Hunter Inc., 24 October 2008)

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2007advertising campaignbackbeat • cable access • configurable culture • DIY • DIY principles • do your own adventure • Ecopop • fideo • Flight of the Bumblebee • GrannyGirl15 • greenhip-hophip-hop backbeathow to • how to make something new from something old • LonelyGirl15mash-up • Mashup 101 • Mountain Dew • MySpaceoctogenarianproduct placementrecyclingsocial networkingstealth marketing • Sue Teller • TV Show • user-friendly technologies • viralviral marketingYouTube

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2011

Enabling meaning-making through reflective writing

"Otis College of Art and Design Teaching Tips: Reflective Writing with Parme Giuntini. The Liberal Arts and Sciences Faculty share their tips on a variety of classroom suggestions to improve the quality of teaching. and therefore learning."

(Otis College of Art and Design, California)

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analytical skillsclassroomcognitive constructivismcontente-portfolioelearningeLearning 2.0electronic portfolioengagementinformal languagejournallearning • meaning-making • MySpace • Otis College • Otis Teaching Tips • Parme Giuntini • pedagogyreflectionreflective journalreflective writingteachingtheory-in-usewriting

CONTRIBUTOR

Simon Perkins
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