"Facebook may have won the social networking war, but Myspace is moving to a different battlefield under its new owner Specific Media, which acquired the site from News Corporation in June 2011.
After a period spent rebuilding Myspace from the ground up, the company published a teaser video on Vimeo in September - unveiled via tweet by co-investor Justin Timberlake - showing off a radically different design and an emphasis on music. ...
'The promise of discovery and sharing new, good music was never really fulfilled by other services out there,' says Tim. 'It's an unfulfilled promise that nobody ever really executed on.'
The new Myspace continues to compete with Facebook in some respects: artists create profiles on the site and post updates and content for their fans to watch, listen and share. But actually, its real competition is streaming music services like Spotify and Deezer."
(Stuart Dredge, 16 November 2012, The Guardian)
"To the world this was a cable access arts and crafts show where an 89-year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'
The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user-friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!
It was created by Ecopop in response to the rising interest in DIY principles."
(Trend Hunter Inc., 24 October 2008)
"Otis College of Art and Design Teaching Tips: Reflective Writing with Parme Giuntini. The Liberal Arts and Sciences Faculty share their tips on a variety of classroom suggestions to improve the quality of teaching. and therefore learning."
(Otis College of Art and Design, California)
"Most public policy discussion of new media have centred on technologies-tools and their affordances. The computer is discussed as a magic black box with the potential to create a learning revolution (in the positive version) or a black hole that consumes resources that might better be devoted to traditional classroom activities (in the more critical version).Yet, as the quote above suggests, media operate in specific cultural and institutional contexts that determine how and why they are used. We may never know whether a tree makes a sound when it falls in a forest with no one around. But clearly, a computer does nothing in the absence of a user. The computer does not operate in a vacuum. Injecting digital technologies into the classroom necessarily affects our relationship with every other communications technology, changing how we feel about what can or should be done with pencils and paper, chalk and blackboard, books, films, and recordings.
Rather than dealing with each technology in isolation, we would do better to take an ecological approach, thinking about the interrelationship among all of these different communication technologies, the cultural communities that grow up around them, and the activities they support. Media systems consist of communication technologies and the social, cultural, legal, political, and economic institutions, practices, and protocols that shape and surround them (Gitelman, 1999).The same task can be performed with a range of different technologies, and the same technology can be deployed toward a variety of different ends. Some tasks may be easier with some technologies than with others, and thus the introduction of a new technology may inspire certain uses. Yet, these activities become widespread only if the culture also supports them, if they fill recurring needs at a particular historical juncture. It matters what tools are available to a culture, but it matters more what that culture chooses to do with those tools."
(Henry Jenkins, Katie Clinton, Ravi Purushotma, Alice J. Robison, Margaret Weigel, MacArthur Foundation)
 Jenkins, H., K. Clinton, et al. 'Confronting the Challenges of Participatory Culture: Media Education for the 21st Century', MacArthur Foundation.
Designs for fictional Web 2.0 dust jackets created in the style of Penguin Books.