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Which clippings match 'Safety By Design' keyword pg.1 of 1
08 APRIL 2013

The Invisible Inflatable Airbag Bicycle Helmet by Hövding

"Fredrik Gertten profiles two idealistic young female entrepreneurs who created a revolutionary 21st–century design object everyone told them would be impossible to fashion."

(Focus Forward Films, 2012)



2005 • airbag • Anna Haupt • auto inflatable • bicycle • bicycle helmet • bikebusiness womencollisioncrashcrash testcrashworthinessdesign innovationdesign studentsentrepreneurentrepreneurship • Focus Forward Films • Fredrik Gertten • GE Focus Forward • helmethighway safety • Hovding • industrial design • inflatable airbag bike helmet • invention • invisible bicycle helmet • Lund UniversityMasters studentsproduct designproduct designerprotectionprototyperoad safetysafetysafety by designSwedishtechnical innovation • Terese Alstin • The Swedish Film Institute • WG Film • women designerswomen in art and design


Simon Perkins
26 MARCH 2012

Crash test: the 2009 Chevrolet Malibu vs. the 1959 Chevrolet Bel Air

"In the 50 years since US insurers organized the Insurance Institute for Highway Safety, car crashworthiness has improved. Demonstrating this was a crash test conducted on Sept. 9 between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real–world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.

'It was night and day, the difference in occupant protection,' says Institute president Adrian Lund. 'What this test shows is that automakers don't build cars like they used to. They build them better.'"

(Insurance Institute for Highway Safety, 9 September 2009)



1959200950th anniversaryanniversaryautomaker • build them better • carcar crashcarsChevrolet • Chevrolet Bel Air • Chevrolet MalibuChevycollisioncrashcrash testcrashworthinessdebunkingdemonstrationdesign • dramatic demonstration • engineering • GEP • good engineering practice • high-speed camerahighway safetyhistorical revisionism • IIHS • insurance • insurance company • Insurance Institute for Highway Safety • protectionreal-worldroad safetyrobustnesssafetysafety by designslow motionslow motion photographytestUSAvintage


Simon Perkins

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