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Which clippings match 'Road Safety' keyword pg.1 of 1
03 OCTOBER 2014

Interactive dancing traffic lights make waiting more entertaining

"An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights 'dance' using motion capture technology (+ movie).

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

The project was part of a wider marketing campaign by Smart to launch two new versions of its compact city car–the Smart ForTwo and the Smart ForFour–which also included a roadshow around Europe."

(Dezeen, 17 September 2014)

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CONTRIBUTOR

Simon Perkins
06 JANUARY 2014

Arrested moment allows contemplation for what might have been

"This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes–after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

(NZ Transport Agency, 6 January 2014)

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TAGS

2014advertising campaignAotearoa New Zealandarresting timecar crashcareless drivingco-optioncollisionconsequencescountry roadcrashdangerous drivingdrivingemotive manipulationfait accompli • fatal crash • final momentfrozen in the moment • hard-hitting • human error • impending disaster • in media res • momentary reprieve • mortalityno escape • NZ Transport Agency • police enforcement • public information adpublic information advertisementpublic service announcementroad safety • serious injury • speed limit • speeding • stop moving and consider the consequencessuffering and inevitable deaththreshold spacetime manipulationtime slowed downtransport safetyTVC • what might have been

CONTRIBUTOR

Simon Perkins
08 APRIL 2013

The Invisible Inflatable Airbag Bicycle Helmet by Hövding

"Fredrik Gertten profiles two idealistic young female entrepreneurs who created a revolutionary 21st–century design object everyone told them would be impossible to fashion."

(Focus Forward Films, 2012)

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TAGS

2005 • airbag • Anna Haupt • auto inflatable • bicycle • bicycle helmet • bikebusiness womencollisioncrashcrash testcrashworthinessdesign innovationdesign studentsentrepreneurentrepreneurship • Focus Forward Films • Fredrik Gertten • GE Focus Forward • helmethighway safety • Hovding • industrial design • inflatable airbag bike helmet • invention • invisible bicycle helmet • Lund UniversityMasters studentsproduct designproduct designerprotectionprototyperoad safetysafetysafety by designSwedishtechnical innovation • Terese Alstin • The Swedish Film Institute • WG Film • women designerswomen in art and design

CONTRIBUTOR

Simon Perkins
26 MARCH 2012

Crash test: the 2009 Chevrolet Malibu vs. the 1959 Chevrolet Bel Air

"In the 50 years since US insurers organized the Insurance Institute for Highway Safety, car crashworthiness has improved. Demonstrating this was a crash test conducted on Sept. 9 between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real–world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.

'It was night and day, the difference in occupant protection,' says Institute president Adrian Lund. 'What this test shows is that automakers don't build cars like they used to. They build them better.'"

(Insurance Institute for Highway Safety, 9 September 2009)

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TAGS

1959200950th anniversaryanniversaryautomaker • build them better • carcar crash • cars • Chevrolet • Chevrolet Bel Air • Chevrolet MalibuChevycollisioncrashcrash testcrashworthinessdebunkingdemonstrationdesign • dramatic demonstration • engineering • GEP • good engineering practice • high-speed camerahighway safetyhistorical revisionism • IIHS • insurance • insurance company • Insurance Institute for Highway Safety • protectionreal-worldroad safetyrobustnesssafetysafety by designslow motionslow motion photographytestUSAvintage

CONTRIBUTOR

Simon Perkins
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