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Which clippings match 'Automaker' keyword pg.1 of 1
17 JANUARY 2014

Energizing corporate culture through industrial musicals

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TAGS

1950s1954aesthetic spectacleautomaker • awayday • boom time • business contextChevroletcollective values • company loyalty • corporate Americacorporate behaviourcorporate culturecorporate events • corporate image • corporate musical • economic boomenculturationenergizing corporate cultureentertainmentGeneral Motors • industrial musical • industrial propaganda • industrial show • industrial theatre • internal marketing • internal songbook • marketing practicesmusical theatreorganisational culturePrelinger Archivespromoting shared business contextpropagandasales and profitshow (spectacle) • song-and-dance • team day • team motivation • team-buildingtrade convention

CONTRIBUTOR

Simon Perkins
26 MARCH 2012

Crash test: the 2009 Chevrolet Malibu vs. the 1959 Chevrolet Bel Air

"In the 50 years since US insurers organized the Insurance Institute for Highway Safety, car crashworthiness has improved. Demonstrating this was a crash test conducted on Sept. 9 between a 1959 Chevrolet Bel Air and a 2009 Chevrolet Malibu. In a real–world collision similar to this test, occupants of the new model would fare much better than in the vintage Chevy.

'It was night and day, the difference in occupant protection,' says Institute president Adrian Lund. 'What this test shows is that automakers don't build cars like they used to. They build them better.'"

(Insurance Institute for Highway Safety, 9 September 2009)

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TAGS

1959200950th anniversaryanniversaryautomaker • build them better • carcar crash • cars • Chevrolet • Chevrolet Bel Air • Chevrolet MalibuChevycollisioncrashcrash testcrashworthinessdebunkingdemonstrationdesign • dramatic demonstration • engineering • GEP • good engineering practice • high-speed camerahighway safetyhistorical revisionism • IIHS • insurance • insurance company • Insurance Institute for Highway Safety • protectionreal-worldroad safetyrobustnesssafetysafety by designslow motionslow motion photographytestUSAvintage

CONTRIBUTOR

Simon Perkins
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