"What is it? Second Wednesday is a gathering of people from the web and related creative industries. Originally founded nearly fourteen years ago for business directories to blow off steam, it's grown into an event open to anyone in the industry and provided the networking platform for several up and comers in the Nottingham scene. Anyone is welcome, as the event is free, and you'll always find someone interesting to talk to each time you attend.
When and where? We gather every Second Wednesday of the month at Antenna, it's that easy. Just come along at anytime (before 7pm if you want to see the speaker) and feel free to jump straight in and introduce yourself to get the conversation started. We're there until 9pm so if you're late don't worry - they'll be plenty of people around until the end."
(Jamie Huskisson and Chris Allwood)
"We have created this free guide to explain the process of finding and working with a designer - focusing on your needs and ensuring you get the most out of the project."
(UK Design Council)
Fig.1 "Briefing a Design Team" [http://www.bigstockphoto.com]
"The CSD library pages contain reports, links and resources that can be accessed to provide those practicing, using and studying design with insights and knowledge of the design sector and its inter-relationship with commerce and society."
(Chartered Society of Designers, UK)
"There is a growing interest in the role that design can play in catalysing, harnessing, spreading and scaling social innovation around the world. This is expressed in two key ways:
> by a growing number of professional designers and design disciplines applying their skills to addressing social issues; and
> by the adoption of design tools, techniques and methods by a growing number of other disciplines focused on developing social innovation.
Perhaps the most recognisable facet of this interest has been the rise of 'design thinking' not only in business, but increasingly in public service and policy fields. Fuelled by design agencies such as IDEO in the US, non-profit bodies such as the Design Council in the UK, and education institutions such as Stanford's 'd.school', design thinking has begun to be recognised as a key ingredient underpinning innovation (whether that be social innovation or not). Indeed, according to Sir George Cox, past chairman of the Design Council, design is what bridges creativity (the generation of new ideas) and innovation (the successful implementation of new ideas). In other words, design could be described as:
'the human power to conceive, plan, and realize products that serve human beings in the accomplishment of any individual or collective purpose' (Richard Buchanan, 2001)."
(Ingrid Burkett, Knowledge Connect)
Fig.1 AT.AW [http://www.at-aw.com]