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22 JANUARY 2014

The Importance of Agency Culture

"How well an agency can articulate its organizational culture is a source of competitive advantage. How well the agency is positioned vis–à–vis its competitive set –– with a clear communication of its value proposition –– is essential when wooing prospective clients. An agency's true points of differentiation are often grounded in its vision, service standards, creativity and other behaviors that are reinforced either formally or informally within the shop itself."

(Lorraine Rojek, 25 February 2009,Adweek)



2009advertising agenciesAdweekagency culture • agency employee • agency teams • clear communicationclient and agency • client organisation • competitive advantage • competitive set • corporate culture • creative idea • cultural compatibility • cultural differences • cultural fit • cultural lens • design agencies • design client • design culturedigital agency • distinctive culture • harmonious relationships • new business opportunitiesorganisational culture • point of difference • point of differentiation • prospective clients • screening criteria • stand out from the crowd • strategic direction • studio culture • value proposition • value system • work contexts


Simon Perkins
23 JANUARY 2013

The Roses Student Awards: UK UG graphic design competition

"The Roses Student Awards is a platform for students to get agencies attention! The awards recognise fresh and original work representative of the next design generation. Roses Student provides the opportunity to get undergraduate work infront a first class judging panel. Is there a diamond among the rough? 10 agencies, 10 judges, 10 chances. Who will make the cut!? ...

The Roses Student Awards deadline 15th Feb 2013. The work will be judged 14th March with the winners being revealed on the night in a networking party at Islington Mill, Salford."

(Roses Student Awards)

Fig.1 2012 winner Abigail Burch (Nottingham Trent University) Brief 1. "Alternative Therapy: Tayburn".



ad campaign • brand it • brand refreshcorporate identitycreativitydesign agenciesdesign awardsdesign briefdesign competition • design pitch • diamond among the rough • digital campaign • direct mail • graphic designindustry placementIslington Mill • judging panel • juried design competition • live project • logo designmarketingnext design generationpackaging design • point of sale • postersre-brand • Roses Student Awards • Salford • social media marketing campaign • student design competition • student workstudents • tag-line • the messagetv advertUKundergraduate students • undergraduate work • website design


Simon Perkins
23 MARCH 2012

Autumn 2012: Design and Social Innovation

"There is a growing interest in the role that design can play in catalysing, harnessing, spreading and scaling social innovation around the world. This is expressed in two key ways:

> by a growing number of professional designers and design disciplines applying their skills to addressing social issues; and

> by the adoption of design tools, techniques and methods by a growing number of other disciplines focused on developing social innovation.

Perhaps the most recognisable facet of this interest has been the rise of 'design thinking' not only in business, but increasingly in public service and policy fields. Fuelled by design agencies such as IDEO in the US, non–profit bodies such as the Design Council in the UK, and education institutions such as Stanford's '', design thinking has begun to be recognised as a key ingredient underpinning innovation (whether that be social innovation or not). Indeed, according to Sir George Cox, past chairman of the Design Council, design is what bridges creativity (the generation of new ideas) and innovation (the successful implementation of new ideas). In other words, design could be described as:

'the human power to conceive, plan, and realize products that serve human beings in the accomplishment of any individual or collective purpose' (Richard Buchanan, 2001)."

(Ingrid Burkett, Knowledge Connect)

Fig.1 AT.AW [–]




2012action learning • catalysing social innovation • change observercitizenshipcivil societyclients • collective purpose • community services • conceive ideas • constituents • consumersCourtney Drake • critical insight • critical literature • critical thinking • cross-sector • • deign approaches • design agenciesdesign approaches • design bridges creativity and innovation • Design Council (UK)design disciplinesdesign fielddesign innovationdesign methodsDesign Observer (magazine)design techniquesdesign thinkingdesign toolsdesignersdifferent perspectives • diversity of disciplines • education institutions • George Cox • harnessing social innovation • idea generationIDEO • individual purpose • Jacqueline Wechsler • Joanne Hutchinson • logframe • logframe analysis • long-term change • NESTAnew ideas • Open Book of Social Innovation • plan ideas • political reactionism • previous learning • professional designersprototypingpublic policy • public service • public services • real change • realise products • Richard Buchanan • scaling social innovation • School of Management • School of Visual Arts in New York • service implementation • serving human beings • significant change • social design • social ills • social innovation • Social Innovation Branch in DEEWR • social interventionsocial issuessocial policysocial sciencesocial sector • spreading social innovation • Stanford Universitystrategic planning • strategy and planning • successful implementation • the role that design • underpinning innovation • User-Centred Design (UCD)users • Vera Sacchetti • William DrenttelYale University • Young Foundation


Simon Perkins

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