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01 NOVEMBER 2013

d.school: Design Thinking Bootcamp

"The Bootcamp Bootleg is an overview of some of our most–used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we've heard from folks who've never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work–in–progress than a polished and permanent piece. This resource is free for you to use and share – and we hope you do."

(d.school at Stanford University)

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CONTRIBUTOR

Neal White
09 AUGUST 2012

Chris Saunders: One to One Hundred Project

"With this project I intend to concentrate purely on taking close up photographs of faces of people from my hometown of Sheffield. I will photograph 100 people, one person for every year of age, each of whom will be asked to provide the clearest photograph they can find taken when they were younger. This picture, along with the photograph I take, will be placed together to form the final version of each piece showing how the subject's face has changed over the intervening years."

(Chris Saunders)

Fig.1 Chris Saunders (2012) "Danny aged 3 and 54", One to One Hundred Project.

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TAGS

2012change observer • changes over time • Chris Saunders • close up photographs • close-up • Danny Kaye • face • faces • faces of peoplefacial nuancehometown • One to One Hundred Project • photographerphotographic portrait • portrait photographer • portraitureSheffieldsubtletyUK • youth and age

CONTRIBUTOR

Simon Perkins
23 MARCH 2012

Autumn 2012: Design and Social Innovation

"There is a growing interest in the role that design can play in catalysing, harnessing, spreading and scaling social innovation around the world. This is expressed in two key ways:

> by a growing number of professional designers and design disciplines applying their skills to addressing social issues; and

> by the adoption of design tools, techniques and methods by a growing number of other disciplines focused on developing social innovation.

Perhaps the most recognisable facet of this interest has been the rise of 'design thinking' not only in business, but increasingly in public service and policy fields. Fuelled by design agencies such as IDEO in the US, non–profit bodies such as the Design Council in the UK, and education institutions such as Stanford's 'd.school', design thinking has begun to be recognised as a key ingredient underpinning innovation (whether that be social innovation or not). Indeed, according to Sir George Cox, past chairman of the Design Council, design is what bridges creativity (the generation of new ideas) and innovation (the successful implementation of new ideas). In other words, design could be described as:

'the human power to conceive, plan, and realize products that serve human beings in the accomplishment of any individual or collective purpose' (Richard Buchanan, 2001)."

(Ingrid Burkett, Knowledge Connect)

Fig.1 AT.AW [http://www.at–aw.com]

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TAGS

2012action learning • catalysing social innovation • change observercitizenshipcivil societyclients • collective purpose • community services • conceive ideas • constituents • consumersCourtney Drake • critical insight • critical literature • critical thinking • cross-sector • d.school • deign approaches • design agenciesdesign approaches • design bridges creativity and innovation • Design Council (UK)design disciplinesdesign fielddesign innovationdesign methodsDesign Observer (magazine)design techniquesdesign thinkingdesign toolsdesignersdifferent perspectives • diversity of disciplines • education institutions • George Cox • harnessing social innovation • idea generationIDEO • individual purpose • Jacqueline Wechsler • Joanne Hutchinson • logframe • logframe analysis • long-term change • NESTAnew ideas • Open Book of Social Innovation • plan ideas • political reactionism • previous learning • professional designersprototypingpublic policy • public service • public services • real change • realise products • Richard Buchanan • scaling social innovation • School of Management • School of Visual Arts in New York • service implementation • serving human beings • significant change • social design • social ills • social innovation • Social Innovation Branch in DEEWR • social interventionsocial issuessocial policysocial sciencesocial sector • spreading social innovation • Stanford Universitystrategic planning • strategy and planning • successful implementation • the role that design • underpinning innovation • User-Centred Design (UCD)users • Vera Sacchetti • William DrenttelYale University • Young Foundation

CONTRIBUTOR

Simon Perkins
24 FEBRUARY 2012

Design and the Social Sector: An Annotated Bibliography

"Design thinking, user–centered design, service design, transformation design. These practices are not identical but their origin is similar: a definition of design that extends the profession beyond products. The rise of service economies in the developed world contributed to this movement toward design experiences, services and interactions between users and products. The literature about design thinking and contemporary ideas reveals common elements and themes, many of which are borrowed from product design processes. They include abduction, empathy, interdisciplinary teams, co–creation, iteration through prototyping, preservation of complexity and an evolving brief.

The implications of the rise of design thinking are twofold. First, corporate and organizational leaders concerned with innovative prowess are recognizing design thinking as a tool for developing new competitive advantages. Design thinking considers consumers' latent desires and thus has the potential to change markets rather than simply make incremental improvements in the status quo. Second, many organizations have encountered significant barriers to practicing design thinking internally. In some ways, design thinking runs counter to the very structure of a corporation – it is intended to break paradigms, which may mean questioning power relationships, traditions and incentive structure, and it may require a corporation to overhaul its business model and cannibalize its success. Additionally, many corporate leaders treat design thinking in a linear manner, a process that compromises the critical elements of conflict and circularity. In many instances, designers have failed to sufficiently translate and articulate their process, and businesses tend to favor past trends over the promise of new discovery.

With corporations struggling to use design thinking effectively, where does that leave the social sector? The organizational challenges facing corporations do not necessarily transfer to nonprofit organizations: more complex systems, higher stakes for failure, limited resources and intangible evaluation metrics. Designers may be attracted to greater complexity and more wicked problems in the social sector, but they need to be prepared to adapt their process and attitudes to create positive change. Perhaps the most significant adaptation designers need to make is in their role. Where product design connotes a sense of authorship, social design demands that designers be facilitators and educators of their processes. Further, they need to recognize they may not be well equipped to solve problems, but can identify problems and co–create with local leaders and beneficiaries.

The value of co–creation is a predominant theme in the literature surveyed here, particularly for Western designers contributing to foreign communities. Another critical factor is continual presence within projects, or better, a longer–term, sustained involvement. Authors speak of the importance of evaluation and metrics to gauge success, but find many projects lacking, perhaps for the same reasons the social sector as a whole struggles with impact measurement. Scaling, adaptation and replication are buzzwords that pervade the social sector, but are particularly difficult for the product of a design process. Because the process is founded on a deep understanding of a particular user group's needs, the solution for one community likely does not translate directly to another. However, authors suggest that it is the design process that is scalable and should be taught to local leaders. Failed projects support this assertion; benefits flow through the process of a project as well as the end–product, which further advocates for co–creation. Finally, the literature leave us with an unsettling question: Is breakthrough innovation possible in the social sector? Most veterans in this field suggest the answer is no – they recommend that designers start small and introduce incremental change because the complexity of the systems and problems they face will demand it. However, this finding does not negate the potential value of the designer. The social sector needs designers to identify problems, imagine possibilities for a better future and facilitate problem–solving processes."

(Courtney Drake & William Drenttel, Design Observer, 27 October 2011)

TAGS

2012abductive reasoning • adaptation and replication • annotated bibliographybeyond productsbreakthrough innovationbusiness modelchange observerco-creationcomplexity • conflict and circularity • corporate leaders • Courtney Drakedesign disciplinesDesign Observer (magazine)design practicedesign processdesign thinkingdesigners • developed world • empathy • evaluation metrics • evolving brief • imagined possibilities • incentive structures • incremental change • incremental improvements • interdisciplinary teams • iteration through prototyping • new competitive advantages • non-profit professional association • nonprofit organisations • organisational leaders • past trends • positive changeproblem-solvingproduct design • promise of new discovery • questioning power • questioning traditionsservice design • service economies • social designsocial sectortransformation designUCDuser analysisuser experience design (UX)User-Centred Design (UCD)users and productswicked problemsWilliam Drenttel

CONTRIBUTOR

Simon Perkins
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