"The purpose of this consultation is to update the DCMS Creative Industries classification and we are inviting input from interested parties. We have been engaging with industry and partner organisations over potential changes via a Technical Working Group of the Creative Industries Council and are now at a point where we would like to go out to consultation and seek wider views.
We have been working with partners (NESTA, Creative Skillset and Creative and Cultural Skills), to review and update the classification used in the DCMS Creative Industries Economic Estimates (CIEE). We intend to use this review 'Classifying and Measuring the Creative Industries', referenced below, as an objective starting point to suggest which occupations and industries should be included in the updated DCMS classification.
The review uses the idea of 'creative intensity' (the proportion of people doing creative jobs within each industry) to suggest which industries should be included. If the proportion of people doing creative jobs in a particular industry is substantial, above a 30% threshold, the industries are candidates for inclusion within the Creative Industries classification.
Similar to the outlook in our current Creative Industries Economic Estimates, the 'creative intensity' approach focuses on industries where the creative activity happens. The intention is to produce a classification which provides direct estimates of employment and the contribution to the economy, with no double counting - rather than attempting to capture all activity further down the value chain, for example, retail activities. The classification generated in this way can be used as a starting point for indirect estimates which include wider economic effects along the supply chain.
Any approach has data and methods constraints, which may affect some industries more than others. These limitations are reflected in the consultation and consultees are invited to suggest alternatives, supported by evidence-based argument. Weaknesses in the underlying classifications and data used to construct these estimates, which are identified by users, will be fed-back to the organisations which set these standards and provide these data so that we can influence longer-term improvements."
(Department for Culture, Media & Sport, 19 April 2013)
"plans to remove creative subjects from the UK curriculum are 'short-sighted insanity', according to incoming D&AD president Neville Brody (+ interview).
Speaking to Dezeen, Brody described government plans to overhaul the curriculum as 'one of the biggest mistakes in British government' and added: 'The UK government is trying to demolish and smash all ideas about creative education.'
In September, education secretary Michael Gove announced plans to replace GCSE examinations for students up to the age of 16 with a new English baccalaureate (EBacc) system. Creative subjects such as art and design will not count towards the EBacc qualifications, which instead are graded on performance in academic 'stem' subjects. These stem subjects are English, mathematics, history or geography, the sciences and a language. ...
'The creative industries need high-quality creative graduates. If we're not getting the graduates, we're not going to sustain the industry,' said Brody. 'Creative services as a percentage of GDP is higher here than any other country, so why would you not want to support, promote and build that?'"
(Dezeen, 26 November 2012)
Reviewing the new Design & Technology Curriculum
Westminster Education Forum National Curriculum Seminar Series 2013
Timing: Morning, Wednesday, 13th February 2013
Venue: Central London
"As the Government concludes its National Curriculum review, this timely seminar focuses on the content of the new curriculum for Design and Technology (D&T) for each Key Stage, due to be introduced into schools from September 2014 - as well as the implementation challenges for schools. It will bring together key policymakers with school and college leaders, teaching unions, universities, employers and other stakeholders.
Delegates will assess the opportunities and challenges presented by D&T's designation as a 'foundation' subject, with a much less prescriptive Programme of Study, as well as the level of teaching time required to deliver the new Programme and whether it meets the needs of employers, colleges and universities.
Sessions also focus on wider issues in D&T including the quality of facilities available in both primary and secondary schools in England, the profile and CPD opportunities for D&T teachers and the role that industry can play in the delivery of D&T in schools."
(Westminster Education Forum, UK)
Fig.1 Chicago Middle School students participate in an invention school workshop led by James Dyson as the James Dyson Foundation begins its mission to encourage more American students to become future engineers and inventors, at the Sir Miles Davis Academy in Chicago, May 5, 2011 [http://momandmore.com/2011/05/james-dyson-foundation-just-launched.html].
"We're not designing for a screen, we're designing for people. We need to think hard about the context in which they're using our services. Are they in a library? Are they on a phone? Are they only really familiar with Facebook? Have they never used the web before?
We're designing for a very diverse group of users with very different technologies and needs. We need to make sure we've understood the technological and practical circumstances in which our services are used. Otherwise we risk designing beautiful services that aren't relevant to people's lives."
(UK Government Digital Service, Last updated 3 April 2012)
"A tax credit scheme for TV production and animation firms is to be introduced, in a bid to keep creative talent in Britain. Chancellor George Osborne announced the plans in Parliament as part of the new Budget for 2012. Mr Osborne said it was the government's 'determined policy' to keep Wallace and Gromit animators Aardman in Britain. Last month, Aardman bosses admitted they had been considering moving production abroad where it was cheaper. In reaction to the news, Aardman said the tax credit would be 'transformational for our industry'. 'We have seen a dramatic decline on UK television of home produced animation and we now have a shot a reversing that trend,' said Miles Bullough, head of broadcast and development. 'The credit will create thousands of UK jobs and our research shows that there will be a long term financial gain the for the UK.'"
(BBC Entertainment & Arts, 21 March 2012)
Fig.1 Mikey Please (2011), "The Eagleman Stag", Trailer for the BAFTA award winning short. Featuring the esteemed vocal talents of David Cann, with sound and score Benedict Please.