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Which clippings match 'Convergent Thinking' keyword pg.1 of 1
24 JANUARY 2015

Bud Caddell: Complexity and the Future of Advertising

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TAGS

2011advertisingadvertising strategyAustronesian cultures • brand partnerships • brand refresh • bucket brigade • Bud Caddell • building resilience • business modelcollaborationcomplex systemscomplexityconvergent thinkingcreative ideascreativity • design for creativity • digital agencydivergent thinkingeducation systemhaving original ideas that have valueKen Robinsonmarketing strategy • Mawken people • Moken people • Morgan people • nomadic people • non-conformity • predicting the futureproblem-solvingproduct innovation • rapid response • rethinking strategies • sea people • sea-based culture • self-organising teamsthinking skills • tomorrows challenges • tsunami

CONTRIBUTOR

Simon Perkins
18 MARCH 2012

Integrating the process of design thinking into the classroom

"When you think of design thinking, think of innovative outcomes – like the iPod, or that perfect peeler that both cuts well and has an amazing grip, or the Aravind Eye Care system that allows for thousands of underresourced families in India to address cataract issues.

Pioneers of design thinking called it the process of 'a practical, creative resolution of problems or issues that looks for an improved future result' (Simon, 1969). Recently, educational researchers have been asking what happens when educators integrate the process of design thinking into the classroom. Their findings include numerous examples of enhanced student learning."

(Mount Vernon Institute for Innovation, Mount Vernon Presbyterian School, Atlanta)

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21st centurybetter-functioning productschildrenclassroomcollaborationcomplexity • constructivist theories of learning • convergent thinking • creative resolution of problems • creativitycreativity skillscritical thinking • D.E.E.P. • design approach • design innovationdesign responsibilitydesign thinking • design thinking approach • design thinking in classroomdesign-based learningdesign-oriented thinking • deviate from facts • Discover Empathise Experiment Produce • divergent thinkingeducationeducatoreffective communication • enhanced student learning • experimentation • exploring possibilities • hands on • Herbert Simon • innovative outcomes • K-4 • know-how • learning as a social activity • multidisciplinary teams • MVPS • pedagogyproblem-oriented thinkingproblem-solvingproduct design • science concepts • science lab • scripted approach to enquiry • socio-technological dimensionssolving problemsspeculative designstudent achievementteaching science • traditional learning frameworks

CONTRIBUTOR

Simon Perkins
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