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Which clippings match 'Lightbulb' keyword pg.1 of 1
15 DECEMBER 2010

The World of 100: Our Global Village

"If the world were a village of 100 people, what would its composition be? This set of 20 posters is built on statistics about the spread of population around the world under various classifications. The numbers are turned into graphics to give another sense a touch – Look, this is the world we are living in."

(Toby Ng, 2009)




2009 • access to clean water • access to computers • access to education • access to electricity • age demographics • air quality • banana • birth and deathcigarettecloud • comparative data • computer mousecountry and comparative datacrocodile • cultural privilege • datademographicsdifferent strata of societyenergyfoodgender • gender symbol • global populationgraphic communicationHIV • ideogram • infographicsinformation designkangaroolightbulbliteracy • living in fear • match flamemoney • mortarboard • personal freedompictorial statisticspig • pinwheel • pizza • plastic windmill • population statisticsposter design • privilege • religion • ribbon • sexual orientationskin coloursocial commentary • social conscience • social consciousnesssocial inequality • social privilege • social statisticssocial stratificationstatistical informationstatistics • sun glasses • The World of 100 • Toby Ng • villagevisual communicationvisualisation • wind wheel • windmill • windmill spinner • world information • world population • worm • zebra


Simon Perkins
24 APRIL 2009

Design Thinking: a methodology that imbues the full spectrum of innovation activities with a human-centred design ethos

"Design thinking is ... a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Like [Thomas] Edison's painstaking innovation process, it often entails a great deal of perspiration. ...

Historically, design has been treated as a downstream step in the development process – the point where designers, who have played no earlier role in the substantive work of innovation, come along and put a beautiful wrapper around the idea. To be sure, this approach has stimulated market growth in many areas by making new products and technologies aesthetically attractive and therefore more desirable to consumers or by enhancing brand perception through smart, evocative advertising and communication strategies. During the latter half of the twentieth century design became an increasingly valuable competitive asset in, for example, the consumer electronics, automotive, and consumer packaged goods industries. But in most others it remained a late–stage add–on.

Now, however, rather than asking designers to make an already developed idea more attractive to consumers, companies are asking them to create ideas that better meet consumers' needs and desires. The former role is tactical, and results in limited value creation; the latter is strategic, and leads to dramatic new forms of value."

(Tim Brown, 2008, Harvard Business Review)



2008 • aesthetically attractive • applied researchbest practicebrand perceptionbusiness machine • business savvy • business sense • business world • communication strategiescompetitive advantageconsumer desireconsumer electronics • consumer packaged goods • consumerscreativity • customer value • design ideasdesign methodologydesign methodsdesign thinkingdesigners • designers sensibility • development process • dictation • direct observationdiscovery through design • discrete device • electric light bulb • electric power generation • electric power transmission • envisionevocative advertisingexperimental investigationgeneralistgenius • gifted tinkerers • Harvard Business Reviewhuman-centred designhumanisation of technologyIDEOimprovisationinnovation • innovation activities • innovation processintegrationinventioninventoriterative designlightbulblone genius • market growth • market opportunity • marketplace • Menlo Park • needs and desires • new forms of value • new productsnew technologies • parlour trick • phonograph • prescient • product differentiation • products are made • products are marketed • products are packaged • products are sold • products are supported • recording dictation • replaying dictation • research and development • research and development laboratory • strategic thinking • substantive work of innovation • team-based approach • technologically feasible • Thomas Edison • trial and error • twentieth century • viable business strategy • what people want


Simon Perkins

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