Not Signed-In
Which clippings match 'Sustainable Practice' keyword pg.1 of 1
26 FEBRUARY 2014

Life After Pi: a plea to change practices deemed unsustainable in the VFX industry

"In February of 2013, John Hughes, founder of Rhythm & Hues Studios, regretfully announced that the company was going bankrupt. With no way to pay his hard working employees, and no other options, hundreds were laid off. Two weeks later, they won the Academy Award for Best Visual Effects for 'Life of Pi.'

These were tragic, ironic times, and as employees, we were compelled to document it. As the bankruptcy finalized and layoffs continued, we began filming–watching helplessly as one of the most prestigious VFX companies in the world crumbled. As we all asked how this could happen, many stood up in outrage, sounding the alarm that this incident was not an isolated event, but a reflection of greater problems.

The old model of the movie business is passing away, yet modern–day Hollywood grips it ever more tightly. VFX companies and artists are treated as mere cogs in the machine, with little regard to creating a sustainable, collaborative working relationship. This will lead not only to the demise of more VFX companies, but to increasing instability industry wide.

Rhythm & Hues reached new heights in visual effects mastery with its stunning work on 'Life of Pi,' yet they still fell into bankruptcy.

'Life After Pi' reveals the behind–the–scenes factors that led to this sad and unforgettable moment in the history of Hollywood."



2013Academy Award • bankruptcy • behind-the-scenesdesign industrydesign professionalsHollywood • John Hughes • Life of Pi (2012) • masterymovie business • production model • redundancy • Rhythm and Hues Studios • sounding the alarm • sustainable practicesustainable production practicestransforming workplaces • unsustainable pattern of production • unsustainable practices • VFXVFX industriesvisual effectsvisual effects industryworking practices of designers


Jonathan Hearn
09 MARCH 2012

Icograda: world body for professional communication design

"Icograda is the world body for professional communication design. It is a non–profit, non–partisan, member–based network of independent organisations and stakeholders working within the multidisciplinary scope of communication design and expanded media. Founded in 1963, Icograda actively promotes the value of design practice, thinking, education, research and policy, representing more than 200 organisations in 67 countries and regions globally.

As a partner of the International Design Alliance (IDA), Icograda's members believe in interdisciplinary collaboration and the effectiveness of a collective voice to represent the design industry."




1963advocacybest practicecode of conduct • collective voice • communication designdesign educationdesign industrydesign policydesign practicedesign professiondesign professionals • document library • expanded media • global organisation • Icograda • IDA • independent organisation • intellectual propertyinterdisciplinary collaborationInternational Design Alliance • member-based network • multidisciplinarynon-profitprofessional association for designprofessional body • professional communication design • professional practice • regional reports • research resourcessustainabilitysustainable practice • world body


Simon Perkins

to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.