"Inspired by the multi-award winning Not My Type (Lycette Bros. 1993-2002) and made specifically for the mobile medium, Typecast is a series of scenarios involving three central characters, an elevator and the mobile phone.
This series of five shortform linear works were created for the 'small of screen' and 'short of time' and as such they relied on easily recognisable scenarios, characters and devices - and of course - lowbrow humour.
In order to maximize the potential audience and provide performance on numerous devices of various resolutions, the challenge was to devise 5 animations of the same 30 second duration, without any dialogue or text and without changing scenes or cutting. The other major challenge was to create all of the characters and props using only typographic elements - letters, symbols, punctuation and fonts."
(John and Mark Lycette)
"Senses of Cinema is an online journal devoted to the serious and eclectic discussion of cinema. We believe cinema is an art that can take many forms, from the industrially-produced blockbuster to the hand-crafted experimental work; we also aim to encourage awareness of the histories of such diverse forms. As an Australian-based journal, we have a special commitment to the regular, wide-ranging analysis and critique of Australian cinema, past and present.
Senses of Cinema is primarily concerned with ideas about particular films or bodies of work, but also with the regimes (ideological, economic and so forth) under which films are produced and viewed, and with the more abstract theoretical and philosophical issues raised by film study. As well, we believe that a cinephilic understanding of the moving image provides the necessary basis for a radical critique of other media and of the global 'image culture'."
(Nicola White, Senses of Cinema Inc)