"Traditional marketing was built for another age. Today a new creative energy is required. Sociability is the media of now. Social connections happen everywhere, every minute of every day, in the real world and in the digital world. Social communication touches everybody. Brands are carried along in the stories people share, and the conversations they have, in social media, on their mobiles, and face to face. We help brands to get their stories to travel further and faster, building sustained relationships and advocacy as they go.
Our story began in a (thankfully converted) cowshed back in 2000. We saw that a new age of communication was emerging, an age of social communication. Since then we have worked with some of the world's best businesses helping them to behave in different ways; encouraging participation and collaboration with their audiences. We now have an 90-strong team of talented thinkers, doers and sometime dreamers who bring social communication to life for brands around the world."
"Annual International Conference on Computer Games, Multimedia and Allied Technology raises a platform for the Asian Gaming Community to realize, recognize, and reveal the technological interplay at work behind the immersive and compelling world of gaming. The conference mantles the experience, expertise, and technological know-how flowing in from academicians, researchers, and industry professionals and provides an apt platform for view and review.
The Conference Themes on Animation,Multimedia, IPTV, Edutainment, Mobile, Virtual Reality nunciating [sic] the evident convergence of technology while focusing on the differing facets of the gaming industry. The world of gaming is a result of numerous technologies, game tools and systems, the conference strives to discuss the technological advances, perspectives of future developments, and innovative applications while exploring the key concerns and issues related to Game security and Game regulations."
(Global Science & Technology Forum, Singapore)
"Mobile Innovation Network Aotearoa [MINA] aims to explore the possibilities of interaction between people, content and the emerging mobile industry."
(Mobile Innovation Network Aotearoa)
Fig.1 MINA @ FRINGE, Mobile Visual Art Showcase @ Fringe Awards, Paramount Cinema, Wellington, Sun 4th February 2012 [http://www.mina.pro/?p=212].
Fig.2 "Mobile Video Production – New Trends & Directions @ Te Papa" [http://www.imagekraft.co.uk/mina/?p=30]
"Recently, an emergent discipline called 'responsive architecture' has begun asking how physical spaces can respond to the presence of people passing through them. Through a combination of embedded robotics and tensile materials, architects are experimenting with art installations and wall structures that bend, flex, and expand as crowds approach them. Motion sensors can be paired with climate control systems to adjust a room's temperature and ambient lighting as it fills with people. Companies have already produced 'smart glass technology' that can automatically become opaque when a room's occupants reach a certain density threshold, giving them an additional layer of privacy.
In their book Interactive Architecture, Michael Fox and Miles Kemp described this more adaptive approach as 'a multiple-loop system in which one enters into a conversation; a continual and constructive information exchange.' Emphasis mine, as I think that's a subtle yet powerful distinction: rather than creating immutable, unchanging spaces that define a particular experience, they suggest inhabitant and structure can-and should-mutually influence each other.
This is our way forward. Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience. We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them. In short, we need to practice responsive web design. But how?"
(Ethan Marcotte, 25 May 2010)
"By using the mobile device's camera and the ScanLife application, Esquire readers can scan the feature's bar codes to instantly buy items of clothing and accessories seen within the magazine article. ...
Each article of clothing in The Esquire Collection has its own unique black-and-white 2D bar code. When consumers scan the code with their device's camera, a menu will appear on screen that lets them perform several functions, including buying the item.
The Buy Now feature on the menu lets readers buy an item, get an itemized description and obtain additional information about items seen directly in the magazine.
Consumers can click Learn More About This Item to be taken to a URL where they learn more about the product, the brand, or alternative versions of the product.
Scanning a bar code will also give consumers the option to be redirected to a URL where they can enter their ZIP [post] code and find the brand's nearest retail location.
An update in the near future will let the GPS on the mobile device alert readers to the location closest to them.
Additionally, the scanned bar code will bring the user to an Esquire-branded URL that gives advice on how to style the item for his look or wardrobe."
(Chris Harnick, 4 February 2010, Mobile Commerce Daily)