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Which clippings match 'Digital Publishing' keyword pg.1 of 2
16 AUGUST 2016

Jenny Lam: Design, Startups, and Good Luck Charms

"Jenny Lam speaks about the shift from designers who service clients to designers who are makers, leaders, and creators."

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2011agency cultureAIGA • Chief Experience Officer (CXO) • client and agencyconference presentation • CreativeMornings • design consultants • design discipline • design entrepreneurship • design professiondigital publishingdisruptive innovatione-publishingebooksJenny Lammakers of thingsOReilly Mediastartupsuser experience design (UX)User-Centred Design (UCD)

CONTRIBUTOR

Simon Perkins
16 OCTOBER 2013

Issuu: a digital self-publishing platform

"Issuu is the world's fastest growing digital publishing platform. Millions of avid readers come to Issuu every day to read free publications, created by enthusiastic publishers from all over the globe. Issuu's publishers include the biggest names in fashion, lifestyle, art, sports and global affairs. We're also host to a prominent range of independent publishers utilizing the vast Issuu network to reach new fans every day."

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2006 • Author Solutions (publishing) • bookbook publishing • Createspace (publishing) • Denmark • digital magazines • digital newsstand • digital publication • digital publishing • digital publishing site • Issuu (publishing) • iUniverse (publishing) • Lulu (publishing) • Martin Ferro-Thomsen • Michael Hansen • Mikkel Jensen • pagination • print experience • print mediaprint on demandprint publicationpublishing bookspublishing industrypublishing platform • Ruben Bjerg Hansen • self-publishingthe future of the book • traditional publishing • vanity publishingvisual communication • you publish

CONTRIBUTOR

Simon Perkins
15 OCTOBER 2012

Booktype: open source self-publishing platform

"Booktype is a free, open source platform that produces beautiful, engaging books formatted for print, Amazon, iBooks and almost any ereader within minutes. Create books on your own or with others via an easy–to–use web interface. Build a community around your content with social tools and use the reach of mobile, tablet and ebook technology to engage new audiences."

(Adam Hyde, 2012)

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.mobi2012Adam Hyde • airtime • Amazon.comauthoringbook • book community • book publishing • Booki software • Booktype • build a community • CMSconvergencedigital booksdigital publishingdigital readingeBookend of printepubFLOSSfuture of the bookgo digital • iBooks • new audiences • Newscoop • ODT • open sourceopen source platformPDFprint on demand • publish your content • publishingpublishing books • publishing for ebook • publishing for mobile • publishing for tablet • self-publishing • social tools • Sourcefabric • superdesk • tablet publishingtechnology convergencethe future of the bookwritten word

CONTRIBUTOR

Simon Perkins
13 APRIL 2012

Website and wiki self-publishing through Google Sites

"Google Sites makes it easy for anyone to create and manage simple, secure group websites. Getting started is easy, and there are a number of helpful templates. More than just a visual theme, site templates can include site structure and navigation, custom page templates, embedded gadgets, and more. Google Sites is powerful enough for a company intranet, yet simple enough for a family website."

(Google)

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2008authorship • Business 2.0 • business solution • CMScontent integrationdesign solutiondesign templatedigital publishing • enterprise social software • Google Apps Productivity • Google Business Solutions • Google Inc • Google Page Creator • Google SitesICT • JotSpot • online publishingonline servicepage-creation toolpublishing • publishing made easy • publishing platformscriptibleself promotionself-publishing • team-oriented site • technologytemplatetemplated design • templated websites • templated wikis • toolusabilityuser-generated contentweb applicationweb publishingwebsitewebsite builderwebsite templateswikiWYSIWYG

CONTRIBUTOR

Simon Perkins
03 MARCH 2012

Open journalism: the newspaper is moving beyond a newspaper

"If the story of the Three Little Pigs broke today, how would a modern newspaper cover it? That's the concept behind a new TV ad for The Guardian, the newspaper's first major TV spot for 25 years.

The spot launches a campaign to promote the paper's 'open journalism' approach–its name for the way in which it is attempting to involve its readership in not just commenting on stories, but contributing to and even determining its news agenda. 'Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions and its power to bring about change,' said Alan Rusbridger, editor–in–chief of Guardian and MediaGuardian publisher Guardian News & Media. 'The campaign is designed to bring that philosophy to life for new and existing readers.'

The launch ad examines the way in which the tale of the Three Little Pigs might be covered by The Guardian today, with all the different forms of content and different channels that implies. It also seeks to get over the way in which stories develop over time as new facts come to light and the effect of social media on switching the focus of coverage and debate.

An epic two–minute version (shown above) debuted on Channel 4 last night.

Comparisons will inevitably be made with 1986's classic Points of View by BMP (indeed the Guardian itself has said that the new ad is a 'nod' to the old one. They share an endline: The Whole Picture).

But while Points of View got over its message succintly and elegantly, Three Little Pigs is less focussed, less pithy. This can be seen as a reflection of the changing nature of media–newspapers are now less about relating THE story and more about acting as a platform for multiple strands around a topic to be explored by multiple participants, including the readers themselves, in real time. But it makes for a less memorable piece of advertising storytelling.

'The aim is to reach progressive audiences and show them why they should spend time with us,' according to Andrew Miller, chief executive of the Guardian's parent company Guardian Media Group. But you have to wonder whether such progressive types would not be aware of what the Guardian is doing anyway? The ad will probably make existing Guardian readers feel better about themselves, but will its slightly daunting complexity attract many new ones?"

(Patrick Burgoyne, 1 March 2012, Creative Review)

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adadvertisersauthorityauthorship • Bartle Bogle Hegarty • BBH (advertising agency) • bloggingcitizen journalismcoverageCreative Review (magazine)debate • depth of coverage • digital firstdigital publishingend of printjournalismmediamedia convergencemedia landscapemedia paradigm shift • news editor • newspaperold media • open journalism • open software • printprint mediaprint publishingpublishingpublishing model • range of coverage • readershipThe GuardianThe Whole Picture • Three Little Pigs • traditiontransformationtruth

CONTRIBUTOR

Simon Perkins
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