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Which clippings match 'Brand Strategy' keyword pg.1 of 1
21 AUGUST 2014

IKEA re-purposes Instagram to create product catalogue site

"Ikea, with the help of ad agency Instinct, created a new website to launch its PS 2014 collection and the website is built entirely through Instagram. The agency released a short video to show how the Instagram site works. Each of the 34 items in the PS 2014 line has its own Instagram account so shoppers can take a closer look at the products and get inspired when decorating their own spaces at home."

(Katie Richards, 27 June 2014, Business Insider Inc.)

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TAGS

2014brand experiencebrand strategycatalogue websiteIKEA • IKEA PS 2014 • Instagram • Instagram account • Instinct (ad agency) • marketing campaign • product collection • product promotion • PS 2014 collection • re-purposere-purpose infrastructureRussiasitelesstaggingwebsite

CONTRIBUTOR

Simon Perkins
31 MARCH 2012

Stylus: business intelligence and inspiration to drive new ideas

"Culture & Media reveals how the worlds of entertainment, media and digital and the creative side of marketing and advertising influence cultural movements that impact on business decisions. Expert reports on art, graphics, illustration and global exhibitions offer visual inspiration for inquisitive creative minds."

(Stylus media group)

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TAGS

account manager • active leisure time • advertisingart and cultureart worldB2Bbrand managerbrand strategy • business decisions • buyers • childrenswear • colour • colour trends • commercial implications • commercial insightconsumer lifestylesconsumer productsconsumer products in homeconsumer trendscreative business insightscreative directorcreative industriescreative intelligence • creative marketing • creative media • creatively led retailing • cross-sector innovation • culture and media • design and cultural influences • design inspirationdesign magazinedesign resourcedesign trendsdigital commerce • entertainment news • expert information • expert report • fashion buyers • fashion design • fashion designers • fashion manufacturing • fashion retail • furniture designfuture concepts • gastronomy • global analysis • global expert opinion • global information • graduate showsgraphic designerhome accessories • hospitality • in-depth analysis • industrial design • industry executives • innovative design • inquisitive creative minds • insider guides • inspirational destinations • inspirational visual contentinspiring design • inspiring illustration • interior architectureinterior stylingknowledge based economyleisure industrieslifestyle • marketing manager • material trends • materials innovationmenswear • merchandise planner • merchandising and management • new productsnew servicesonline magazine • packaging designer • product designer • product developer • product directions • product launches • product manager • retail analysis • retail landscape • revenue-building ideasscience and technology • seasonal colour inspiration • sports and leisure • sports industries • store design • Stylus (magazine) • subscription service • sustainable thinking • technology innovationtextilestravel and leisure • travel industries • trend analysis • trend setting • trendsvisual communicationvisual culturevisual designvisual inspiration • visual merchandiser • visual merchandisingwomenswear • youth and beauty

CONTRIBUTOR

Simon Perkins
20 FEBRUARY 2012

Interbrand: a global branding consultancy

"Interbrand started in 1974 when the world still thought of brands as just another word for logo.

We have changed the world's view of branding and brand management by creating and managing brands as valuable business assets."

(Interbrand)

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TAGS

1974brand • brand design • brand managementbrand strategy • brand valuation • brandingbranding design • branding services • brands • business assets • consultancy • cross-cultural branding • cross-language branding • Dunlop Corporation • globalgraphic design • identity consultancy • Interbrand (agency) • John Murphy • legal searches • logomanaging brands • Novamark (agency) • Omnicom Group • product development

CONTRIBUTOR

Simon Perkins
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