Not Signed-In
Which clippings match 'Transaction Data' keyword pg.1 of 1
22 AUGUST 2013

Re-imagining segmentation in Google Analytics

"One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as 'Paid Traffic' and 'Visits with Conversions' or create your own segments with a flexible, easy–to–use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.

We've recently re–imagined segmentation to make it even easier for new Analytics users, yet also more powerful for seasoned analysts and marketers."

(Google Inc)

1

TAGS

2013analysing dataanalysis dataanalyticsanimated explainer video • cohort analysis • cohort segmentation • cohort studies • compare segment performance • customersdata gathering instrumentsdemographics • Google Analytics • Google Inchistorical datamarket segmentationmetricsmetrics toolsreports • segment builder • segmentation • site behaviours • sub-segment • subset • traffic analysistransaction datatrend analysisuser behavioursuser demographicsuser groupsuser segmentationwebsite traffic statistics

CONTRIBUTOR

Simon Perkins
20 AUGUST 2013

Search log analysis: What it is, what's been done, how to do it

"The use of data stored in transaction logs of Web search engines, Intranets, and Web sites can provide valuable insight into understanding the information–searching process of online searchers. This understanding can enlighten information system design, interface development, and devising the information architecture for content collections. This article presents a review and foundation for conducting Web search transaction log analysis. A methodology is outlined consisting of three stages, which are collection, preparation, and analysis. The three stages of the methodology are presented in detail with discussions of goals, metrics, and processes at each stage. Critical terms in transaction log analysis for Web searching are defined. The strengths and limitations of transaction log analysis as a research method are presented. An application to log client–side interactions that supplements transaction logs is reported on, and the application is made available for use by the research community. Suggestions are provided on ways to leverage the strengths of, while addressing the limitations of, transaction log analysis for Web–searching research. Finally, a complete flat text transaction log from a commercial search engine is available as supplementary material with this manuscript."

(Bernard J. Jansen, 2006)

Jansen, B. J. (2006). "Search log analysis: What it is, what's been done, how to do it." Library & Information Science Research 28(3): 407–432.

TAGS

2006 • access log • content collections • datadata collection • electronic record • extended log • human-computer interactioninformation architecture • information retrieval systems • information system design • information-searching process • interaction design • interface development • library systems • log file • online searcher • referrer log • referrer site • searchsearch enginesearch for information • search log analysis • searching application • searching episode • server-side data collection • transaction datatransaction log analysistransaction logging datatransaction logsweb application designweb search engine • web search transaction log analysis • web searching • web systems • web-searching research

CONTRIBUTOR

Simon Perkins
17 FEBRUARY 2012

Network: our identities revealed through our network traffic

"Information technology has become a ubiquitous presence. By visualizing the processes that underlie our interactions with this technology we can trace what happens to the information we feed into the network."

(Michael Rigley)

Fig.1 "Network" by Michael Rigley.

1

TAGS

animated presentationdata • data preservation • data retention • design situations • digital identitydigital representationinformation aesthetics • information feed • information sector • information technologyInternet trafficISP • location data • metadata • Michael Rigley • MMSnetwork informationnetwork traffic • our information • retention period • service provider • surveillancetechnology infrastructuretracetraffic analysistransactiontransaction data • ubiquitous presence • visualisation

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.