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Which clippings match 'Gender Performance Culture' keyword pg.1 of 2
02 JULY 2014

Procter & Gamble use 'Like a Girl' viral to co-opt female consumers

"Procter & Gamble Co.'s Always today is launching 'Like a Girl,' a video ... that takes issue with generations of playground taunts about people running, throwing or fighting 'like a girl.' It asks: 'When did doing something 'like a girl' become an insult?'"

(Jack Neff, 26 June 2014, Advertising Age)

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CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2013

GoldieBlox uses gender politics to target consumers

"One of the most anti–feminist songs of the 1980s, 'Girls' by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.

The spot is a holiday promotion for GoldieBlox, a construction–themed board game that nearly doubled its Kickstarter goal in 2012. Game developer Debbie Sterling designed GoldieBlox to combine young girls' love of reading and characters with the engineering themes of toys typically more popular with boys, like Legos and erector sets. To that end, the ad features a massive Rube Goldberg scenario, designed by OK Go contraption collaborator Brett Doar. As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: 'It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains.'"

(David Griner, 19 November 2013, Adweek)

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TAGS

2012adAdweekBeastie Boys • board game • Brett Doar • contraptionculture of pretty • Debbie Sterling • emotive manipulationempowerment themeengineering • engineering themes • feminist themesgender performance culturegender stereotypesgirl powergirls • GoldieBlox • interactive books • inventive power • Kickstarter • love of reading • magical contraption • OK Go • pink and prettyrepresentation of womenRube Goldberg machinetoy • toy company • young girlyoung women

CONTRIBUTOR

Simon Perkins
20 AUGUST 2013

Scary Gorgeous by the dance company RashDash

"Scary Gorgeous and it's about the pressure on young women to appear sexually available and post provocative pictures of themselves on the web, and also about how sexual relationships are damaged when our imaginations become colonised by pornographic images."

(Lyn Gardner, 15 August 2011)

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TAGS

2011 • Abbi Greenland • commodifying myselfcommodity fetishismdance theatregender performance culture • Helen Goalen • me in pictures • mediated by images • mediated representationnormalising over-sharingon the webperformativitypornographic imagesposting onlineprovocative pictures • RashDash (dance company) • relations between people • Scary Gorgeous (dance) • self-shotsselfiesexual depictionssexualised depictionssocial life • social pressure • spectacular societyteenvoyeurismyoung peopleyoung women

CONTRIBUTOR

Simon Perkins
05 AUGUST 2012

Jane Campion: A Girl's Own Story (short film)

"Jane Campion has been a dominant force in world cinema for nearly two decades. Shot delicately in black–and–white, A Girl's Own Story is an early short film that traces the stories of three suburban teenage girls (Pam, Gloria and Stella) in 1960's Australia. It deals with the difficulties of burgeoning sexuality, incest, friendship and family against the backdrop of Beatlemania and an era that valued the isolating notions of purity and wholesomeness over honesty and acceptance."

(Anton de Lonno 11 July 2010, Senses of Cinema)

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TAGS

1960s1984 • A Girls Own Story • An Angel at My Table (film) • AustraliaAustralian cinemaAustralian short filmauteur • Beatlemania • black and whiteboys • burgeoning sexuality • chiaroscurocold • Cut (film) • David Lynchdesiredoll play • eery • effigyexpressionistic • expressionistic conventions • familyfemale sexualityfemininityfriendship • Gabrielle Shornegg • gender performance culture • Geraldine Haywood • haunting moment • honesty and acceptance • humour • I Feel the Cold • ice-skating • incest • Ingmar Bergman • inky suburban subconscious • intimate sexualityisolationJane Campion • lustful embrace • Marina Knight • New Zealand filmmakerparentspathos • Peter Weir • Piano (film) • puritySenses of Cinema (journal)sexual agencyshort filmsuburbanteenage girls • tenderness • The Beatles • The Portrait of a Lady (film) • wholesomeness • world cinema

CONTRIBUTOR

Simon Perkins
28 JULY 2012

21 year old Valeria Lukyanova wants to be a real-life Barbie doll

"Most little girls grow up playing with Barbie dolls. Some even want to look like them. One 21–year–old has become one, or so she says.

Valeria Lukyanova has become an internet sensation in her home country of Russia, claiming on her blog to be the most famed woman on the Russian–language internet.

Her doll–like features, long blonde hair and 'perfect' body make her look like a real life Barbie."

(Laura Cox, PUBLISHED: 18:14, 22 April 2012 | UPDATED: 01:40, 25 April 2012, Dailymail.co.uk)

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CONTRIBUTOR

Simon Perkins
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