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Which clippings match 'Fake University' keyword pg.1 of 1
03 JANUARY 2013

Monsters University: Pixar parody of college recruitment ads

"This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college–recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ('Image you at MU') to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.) The website, monstersuniversity.com/edu, is quite brilliantly done as well. The 'Student Policies' section is particularly inspired. On the issue of 'Basic Monster Respect,' it offers this advice: 'All monsters are unique – by heritage, number of appendages, or simply number of eyes – and all monsters deserve respect.' Pets, it should be noted, are not allowed on campus, 'with the exception of seeing–eye snakes.'"

(Tim Nudd, 03 January 2013, Adweek)

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TAGS

20133D animationAdweekanimationcampus • campus life • character animationcollege • college recruitment • conventional universitiesfake university • film marketing • fraternityfreshmenhumourhyperbolemonster • Monsters University • movieparody • Pixar • promotional materialpromotional video • saccharine • satirical illustrationspoof • student admissions • student enthusiasm • student testimonials • student viewsstudentsuniversity • university campus • university education • university recruitment • university students

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2012

Culture Jamming: University of Bums on Seats

"Welcome to the University of Bums on Seats, where we believe that nobody should be exempt from a university education. As Vice Chancellor here for the past 13 months, I have attempted to revolutionise our educational paradigm to ensure a rich diversity of abilities are represented in our student body.

It is never too late to start your education. Even at this late point in the academic year, we have many vacancies for degree–courses. We pride ourselves on our 'character–over–qualifications' admissions policy which ensures that no–one will be rejected on any grounds except non–payment of fees.

Unlike many conventional universities, our modern, economical approach to teaching is delivered by the latest computerised teaching–aids, graduate assistants, and other budget–conscious methods.

We particularly welcome applications from overseas students, and we are proud to be one of the very few universities which does not require proficiency in English as a pre–requisite to enrol.

If you have ever considered investing in your future by gaining the qualifications you may have missed earlier in life, then now is the time to apply. No questions asked.

We look forward to receiving your tuition fees."

(Prof Alan Dubious)

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TAGS

admissions • admissions policy • budget-conscious • buy a degreeconventional universitiescritical commentarycritiqueculture jamming • cynical • cynical revenue-gathering exercise • economical approach to teaching • English proficiency • exploitationfakefake university • fees • graduate assistants • humour • investing in your future • no questions asked • online learningparody • qualification • teaching-aids • tuition feesuniversity education • University of Bums on Seats

CONTRIBUTOR

Simon Perkins
30 AUGUST 2005

Culture Jamming: Australian International University

"The Australian International University is built on a fiscally responsible platform of full cost recovery. As such, we recognise that the costly purchase and free lending of books in a conventional university library is not a cost–effective solution for a growth focused business like the AIU. Instead, we have developed a totally new solution for our students who need to obtain books relevant to their area of (business) study or research. Please click on the link below to immediately jump to the vast collection held in the AIU Library. Go to the Australian International University Library

The Australian International University presents a humorous critique of the current state of Australian universities – in this case promoting the virtues of students purchasing their own text books from Amazon Books (rather than being purchased by their library using their student fees as is normally the case)."
(Australian International University, http://www.aiu.name)

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TAGS

AIU • Australian International University • buy a degreeculture jammingcynical revenue-gathering exercisefakefake universityparodytuition fees
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