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17 JULY 2013

The Social-Media Bubble is Quietly Deflating

"It might be over. Social–media companies drew only 2 percent of the venture capital headed to Internet–based enterprises last quarter, according to data published on Tuesday by CB Insights, a research firm that tracks venture–capital investment. In the two–year stretch that ended in the middle of 2012, social–media companies took in at least 6 percent of overall venture capital invested in Internet companies each quarter. But for three of the last four quarters, those social startups have brought in 2 percent or less (with the outlier quarter largely the result of a huge investment in Pinterest earlier this year). The peak came in the third quarter of 2011, when social companies led by Twitter took in 21 percent of the total $3.8 billion in Internet deals by venture capital firms."

(Joshua Brustein, 16 July 2013, Businessweek)

Fig.1 Andreas L avl42 (27 March 2012). "Skyline with Cranes" [http://www.flickr.com/photos/avl42/6880333552/].

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TAGS

2012ads • Anand Sanwal • Ashlee Vance • banner ad • big dataBloomberg BusinessweekBloomberg LPbusiness • CB Insights • click-through ratecloud computing • consumer-oriented application • e-commerce • economic bubble • Facebook • financial bubble • grouponInternet boom • Internet bubble • market bubble • NASDAQPinterestpredictions • price bubble • Silicon Valleysocial media • social media bubble • social media companies • social media startups • speculation • speculative bubble • Twitterventure capital • venture capitalists • Zynga

CONTRIBUTOR

Simon Perkins
20 JULY 2012

Simple Guide to Interest based Networks

"As Facebook and Twitter are reaching a saturation point, a new form of social network has begun to capture the people's attention recently. Interest based networks connect you with people whom you share interests/hobbies with. Though interest based networks are not completely new–forums and communities on specific topics have existed for a while–they are building a critical mass just now.

Pinterest, Instagram, Spotfiy, Goodreads, Quora and other interest based networks have grown significantly during the past 18 months. Each of these has built up a few million strong active userbase and provides a more fine grained marketing strategy for businesses. Small businesses and marketers must pay attention to these networks and utilize them in their marketing strategy."

(Merc Strategy Group, LLC)

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CONTRIBUTOR

Simon Perkins
09 MAY 2012

Welcome to the Era of Design

"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...

You see, expecting great design is no longer the preserve of a picky design–obsessed urban elite – that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.

Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design–led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."

(Adam Swann, 5/03/2012, Forbes)

Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].

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TAGS

advertisingaestheticsAmazon.comApple • Apple Care • applied discipline • B2Bbrandbrandingbrandsbusiness • business to business • CMO Network • competitive advantagecreativity • customer recommendation • customer satisfaction • customer-centric • customersdesign • design-led organisation • elegant design • employee satisfaction • enjoyable to use • era of design • experience design • feel good • financial value • First Direct • Forbesgood designgraphic designhyperconnectedIKEAinnovative designinteraction designinterior designintuitive designleadership • led by design • marketer • marketingmeaningful experiences • Michael Eisner • MicrosoftMicrosoft Windows • new era • new standardsoperating systempackagingPhilippe StarckPinterest • process design • product design • rewarding experiences • service design • service touchpoints • social media • social-media-fueled society • Switzerland • urban elite • user experience designweb design

CONTRIBUTOR

Simon Perkins
06 FEBRUARY 2012

Pinterest is a new online platform for sharing personal interests

"Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes."

(Ben Silbermann, Pinterest)

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CONTRIBUTOR

Simon Perkins
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