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12 FEBRUARY 2018

Media content analysis: Its uses; benefits and best practice methodology

Macnamara, J. R. Media content analysis: its uses, benefits and best practice methodology [online]. Asia Pacific Public Relations Journal, Vol. 6, No. 1, 2005: 1-34. Availability: ISSN: 1440-4389.

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2005academic journal • Asia Pacific Public Relations Journal • Bernard Berelsonbest practicecontent analysiscritical analysis • Critical Discourse Analysis (CDA) • Daniel Lerner • discourse analysis • Ellen Hijams • Harold Lasswell • hermeneutic narratology • hermeneutic tradition • interpretative analysis • Ithiel de Sola Pool • Jim Macnamara • journal articleliterary studiesmass mediameaning • media content analysis • media researchnarrative • narrative analysis • narratology • Pamela Shoemaker • propaganda • qualitative content analysis • qualitative message analysis methods • quantitative analysisresearch methodrhetorical analysis • semiotic analysis • Stephen Reese • storytelling • structure and choice of words • text analysis

CONTRIBUTOR

Simon Perkins
19 AUGUST 2014

Information Design and Data Visualisation

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2014accessible designclear communicationcommunication designdata visualisation • design for visual communication • Edward Tufte • information complexity • information design • information is dead until it is read • LATCH (acronym) • London College of Communication • mappingmeaningRichard Saul Wurmantimeline • Tony Pritchard • typographytypology • understandable design • usability design • visual communicationvisual grammar • visual representations of information • visually engaging design

CONTRIBUTOR

Simon Perkins
01 MARCH 2013

Interpretation is reactionary, impertinent, cowardly and stifling

"Interpretation in our own time, however, is even more complex. For the contemporary zeal for the project of interpretation is often prompted not by piety toward the troublesome text (which may conceal an aggression), but by an open aggressiveness, an overt contempt for appearances. The old style of interpretation was insistent, but respectful; it erected another meaning on top of the literal one. The modern style of interpretation excavates, and as it excavates, destroys; it digs 'behind' the text, to find a sub–text which is the true one. The most celebrated and influential modern doctrines, those of Marx and Freud, actually amount to elaborate systems of hermeneutics, aggressive and impious theories of interpretation. All observable phenomena are bracketed, in Freud's phrase, as manifest content. This manifest content must be probed and pushed aside to find the true meaning –the latent content –beneath. For Marx, social events like revolutions and wars; for Freud, the events of individual lives (like neurotic symptoms and slips of the tongue) as well as texts (like a dream or a work of art) –all are treated as occasions for interpretation. According to Marx and Freud, these events only seem to be intelligible. Actually, they have no meaning without interpretation. To understand is to interpret. And to interpret is to restate the phenomenon, in effect to find an equivalent for it.

Thus, interpretation is not (as most people assume) an absolute value, a gesture of mind situated in some timeless realm of capabilities. Interpretation must itself be evaluated, within a historical view of human consciousness. In some cultural contexts, interpretation is a liberating act. It is a means of revising, of transvaluing, of escaping the dead past. In other cultural contexts, it is reactionary, impertinent, cowardly, stifling."

(Susan Sontag, 1966)

Susan Sontag (1966). "Against Interpretation: And Other Essays". Farrar, Strauss & Giroux.

TAGS

1966 • aggressiveness • appearance • behind the text • contempt for appearances • cowardly • dead past • destroy • doctrine • dreamsexcavationhermeneuticshistorical interpretation • historical view • human consciousness • impertinent • individual lives • interpretationinterpretation of signsKarl Marx • latent content • liberating actmanifest contentmeaning • neurotic symptoms • observable phenomena • phenomenaphenomenon • philosophy and interpretation • reactionary • revising • revisionism • revolutions • Sigmund Freud • slips of the tongue • social events • stifling • subtext • Susan Sontag • textstheories of interpretation • transvaluing • troublesome text • true meaning • wars • women in cultural theorywork of art

CONTRIBUTOR

Simon Perkins
19 JANUARY 2013

Hermeneutics: where meaning is inter-subjectively created

"Hermeneutic theory is a member of the social subjectivist paradigm where meaning is inter–subjectively created, in contrast to the empirical universe of assumed scientific realism (Berthon et al. 2002). Other approaches within this paradigm are social phenomenology and ethnography. As part of the interpretative research family, hermeneutics focuses on the significance that an aspect of reality takes on for the people under study. Hermeneutics focuses on defining shared linguistic meaning for a representation or symbol.

In order to reach shared understanding as proposed in hermeneutic theory, subjects must have access to shared linguistic and interpretative resources (Marshall et al. 2001). However, hermeneutic theory also posits that linguistic meaning is likely open to infinite interpretation and reinterpretation due to the interpretative ambiguity coming from presuppositions, to the conditions of usage different from authorial intention, and to the evolution of words (Marshall et al. 2001).

Due to its interpretive nature, hermeneutics cannot be approached using a pre–determined set of criteria that is applied in a mechanical fashion (Klein et al. 1999). However, a meta–principal [sic], known as the hermeneutic circle, guides the hermeneutic approach where the process of understanding moves from parts of a whole to a global understanding of the whole and back to individual parts in an iterative manner (Klein et al. 1999). This meta–principal allows the development of a complex whole of shared meanings between subjects, or between researchers and their subjects (Klein et al. 1999).

Other co–existing principles that may help assure rigorous interpretive analysis involve: a) understanding the subject according to its social and historical context, b) assessing the historical social construction between the researcher and the subject, c) relating ideographic details to general theoretical concepts through abstraction and generalization, d) being sensitive to potential pre–conceptual theoretical contradictions between research design and actual findings, e) being aware of possible multiple interpretations among participants for a given sequence of events, and f) being conscious of potential biases or systematic distortions in the subject's narratives (Klein et al. 1999)."

(IS Theory, 15 November 2011, Information Systems PhD Preparation Program of the Marriott School of Management of Brigham Young University)

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abstraction and generalisation • biases • Brigham Young University • empirical universe • ethnography • evolution of words • global understanding • Heinz Klein • hermeneutic approach • hermeneutic circlehermeneutic theoryhermeneuticshermeneutische Spiralehermeneutischer Zirkel • historical social construction • ideographic details • infinite interpretation • inter-subjective • interpretation • interpretative ambiguity • interpretive nature • interpretive researchintersubjectivityiterative cycle • iterative manner • linguistic meaning • meaning • meta-principle • Michael Myers • multiple interpretations • Nick Marshall • phenomenology • pre-conceptual theoretical contradictions • presuppositions • realityreflexivityreinterpretation • rigorous interpretive analysis • scientific realism • shared interpretative resources • shared linguistic • shared linguistic meaning • shared meaningsshared understanding • social and historical context • social phenomenology • social subjectivism • social subjectivist paradigm • systematic distortions • theoretical concepts • theoretical contradictions • Tim Brady • understanding

CONTRIBUTOR

Simon Perkins
20 APRIL 2012

A personal profile of American writer and futurist Alvin Toffler

"This episode features Alvin Toffler. He is an American writer and futurist, known for his works discussing the digital revolution, communications revolution, corporate revolution and technological singularity. A former associate editor of Fortune magazine, his early work focused on technology and its impact (through effects like information overload). Then he moved to examining the reaction of and changes in society. His later focus has been on the increasing power of 21st century military hardware, weapons and technology proliferation, and capitalism"

(Sciencedump, submitted by Jur on 30 October 2010)

Halperin, J. (2002). "Alvin Toffler – Futurist". Big Thinkers. USA, TechTV: 22 minutes [The Internet Movie Database, http://www.imdb.com/title/tt0250841/fullcredits#cast].

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200221st centuryAlvin Tofflercapitalismchanges in society • communications revolution • conceptualisationconjecture • construction of knowledge • convergence • corporate revolution • digital culturedigital revolutionforecastingFortune magazinefuturefuture forecasting • future shock • futuristfuturologyHeidi Tofflerindividualisationinformation in contextinformation overloadmeaningmilitary hardwaremodernity • personal profile • predicting the future • reaction of society • reflexive modernisationsocial changesocietyspeculationspeculativespeculative science • technological singularity • technologytechnology and its impacttechnology proliferation • TechTV • tv documentaryunderstanding • weapons proliferation • writer and futurist

CONTRIBUTOR

Simon Perkins
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