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Which clippings match 'Empathetic Consciousness' keyword pg.1 of 1
31 OCTOBER 2013

Thai Health Promotion Foundation: Smoking Kid campaign

"The Thai Health Promotion Foundation (THPF) used child actors to get adult smokers to think seriously about taking their own advice on the effects of smoking. In the Thai cultural context, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children's action, they overlook that misbehavior. Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a 'quit smoking' brochure. The campaign won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards."

(Duncan Macleod, 4 June 2013, The Inspiration Room)

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TAGS

2012 • Adfest Awards • advertising campaignaltruismappealbrochureCannes Film Festivalchanging our relation • child actor • childrencigarettes • Clio Awards • co-suffering • cognitive dissonancecompassion • concern for others • desire to help • distanced viewpoint • duty of care • emotive manipulationempathetic consciousnessharmhealthheld in abeyanceInspiration Room • kid • pathospersuasively suggestivepsychical distancepublic health campaign • quit smoking • self-harm • smoking area • smoking cigarettes • Smoking Kid (campaign) • Thai Health Promotion Foundation • Thailand • The One Club • THPF

CONTRIBUTOR

Simon Perkins
29 JANUARY 2012

The Empathic Civilisation: our (collective) empathetic consciousness

"Never has the world seemed so completely united–in the form of communication, commerce, and culture–and so savagely torn apart–in the form of war, financial meltdown, global warming, and even the migration of diseases. ...

The human–made environment is rapidly morphing into a global space, yet our existing modes of consciousness are structured for earlier eras of history, which are just as quickly fading away. Humanity, Rifkin argues, finds itself on the cusp of its greatest experiment to date: refashioning human consciousness so that human beings can mutually live and flourish in the new globalizing society…

As the forces of globalization accelerate, deepen, and become ever more complex, the older faith–based and rational forms of consciousness are likely to become stressed, and even dangerous, as they attempt to navigate a world increasingly beyond their reach and control. Indeed, the emergence of this empathetic consciousness has implications for the future that will likely be as profound and far–reaching as when Enlightenment philosophers upended faith–based consciousness with the canon of reason."

(Jeremy Rifkin)

[A noble effort to explain the consequences of post–traditional society framed through a biological deterministic lens.]

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TAGS

biological determinism • blood-ties • civilisationcollective consciousness • collective resources • earlier eras • empathetic consciousness • empathic sociability • empathy • emphatic development • European Enlightenmentevolutionary determinism • evolutionary psychology • evolutionary theoryexistentialismfaith • faith-based consciousness • globalisationglobalising society • globalising world • glocalhuman beingshuman consciousnesshuman narrative • human race • human-made environment • humanity • Jeremy Rifkin • man made • modes of consciousness • narcissismpost-traditionalpost-traditional society • rational forms of consciousness • reductionismreductionist perspectiveRSA Animateselfhoodsocialisationthe past • think globally and act locally

CONTRIBUTOR

Simon Perkins
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