"Procter & Gamble Co.'s Always today is launching 'Like a Girl,' a video ... that takes issue with generations of playground taunts about people running, throwing or fighting 'like a girl.' It asks: 'When did doing something 'like a girl' become an insult?'"
(Jack Neff, 26 June 2014, Advertising Age)
"One of the most anti–feminist songs of the 1980s, 'Girls' by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to break gender stereotypes.
The spot is a holiday promotion for GoldieBlox, a construction–themed board game that nearly doubled its Kickstarter goal in 2012. Game developer Debbie Sterling designed GoldieBlox to combine young girls' love of reading and characters with the engineering themes of toys typically more popular with boys, like Legos and erector sets. To that end, the ad features a massive Rube Goldberg scenario, designed by OK Go contraption collaborator Brett Doar. As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: 'It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains.'"
(David Griner, 19 November 2013, Adweek)
"New York based artist, Cindy Sherman, is famous for her photographs of women in which she is not only the photographer, but also the subject. She has contributed her own footage to the programme by recording her studio and herself at work with her Hi–8 video camera. It reveals a range of unexpected sources from visceral horror to medical catalogues and exploitation movies, and explores her real interests and enthusiasms. She shows an intuitive and often humorous approach to her work, and reflects on the themes of her work since the late 1970s. She talks about her pivotal series known as the 'Sex Pictures' in which she addresses the theme of sexuality in the light of AIDS and the arts censorship debate in the United States."
"Most little girls grow up playing with Barbie dolls. Some even want to look like them. One 21–year–old has become one, or so she says.
Valeria Lukyanova has become an internet sensation in her home country of Russia, claiming on her blog to be the most famed woman on the Russian–language internet.
Her doll–like features, long blonde hair and 'perfect' body make her look like a real life Barbie."
(Laura Cox, PUBLISHED: 18:14, 22 April 2012 | UPDATED: 01:40, 25 April 2012, Dailymail.co.uk)
"Сейчас, спустя 22–25 лет, рубрика смотрится уже по–другому – как слепок эпохи, и можно даже проследить общее движение нравов от консервативного идеала "русской красавицы" кондово–советского периода журнала – к раскованности и менее стандартным типажам в купальниках. Хотя, надо отметить, что редактора очень осторожно и редко отклонялись от европейского типажа в пользу азиатского, но и такое немного было."
[A series of girl next door 'pin–up images' demonstrating the liberalisation of sexual attitudes in late Soviet era.]