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Which clippings match 'New Standards' keyword pg.1 of 1
09 MAY 2012

Welcome to the Era of Design

"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...

You see, expecting great design is no longer the preserve of a picky design–obsessed urban elite – that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.

Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design–led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."

(Adam Swann, 5/03/2012, Forbes)

Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].

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TAGS

advertisingaestheticsAmazon.comApple • Apple Care • applied discipline • B2Bbrandbrandingbrandsbusiness • business to business • CMO Network • competitive advantagecreativity • customer recommendation • customer satisfaction • customer-centric • customersdesign • design-led organisation • elegant design • employee satisfaction • enjoyable to use • era of design • feel good • financial value • First Direct • Forbesgood designgraphic designhyperconnectedIKEAinnovative designinteraction designinterior designintuitive designleadership • led by design • marketer • marketingmeaningful experiences • Michael Eisner • MicrosoftMicrosoft Windows • new era • new standardsoperating systempackagingPhilippe StarckPinterest • process design • product design • rewarding experiences • service design • service touchpoints • social media • social-media-fueled society • Switzerland • urban elite • user experience design (UX)web design

CONTRIBUTOR

Simon Perkins
16 JANUARY 2012

The NOW:THEN research method

"The NOW:THEN method aims to establish a basis for coordination of experience with practical artistic research and to share innovative ideas, technical skills and ressources. This is achieved by articulating needs and demands for new standards and tools through the development of actual experimental work in socalled 'Test rooms' or 'Media Labs'.

The principle is simple. To gain some actual practical experience it is important to produce artistic prototypes with the technology that is available NOW. These artistic prototypes are not meant for an audience or for a commercial market – they are research prototypes helping to articulate what you want to achieve in the final production THEN."

(Practice driven Research in Art and Media)

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TAGS

applied research • articulate what you want to achieve • articulating needs • artistic practice • artistic prototypes • conceptualisationexperimental workexperimentation • media labs • new standards • new tools • NOW:THEN • NOW:THEN method • practical artistic research • practical experiencepractice driven research in art and mediaPRAMnetresearchresearch methodresearch prototypes • test rooms • theory buildingworking theories

CONTRIBUTOR

Simon Perkins
09 SEPTEMBER 2008

W3C: standardising the web

"The W3C mission is to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure the long–term growth of the Web. Below we discuss important aspects of this mission, all of which further W3C's vision of One Web."

(World Wide Web Consortium)

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TAGS

19941995adoption of standardsagreementARPAnetCERN • compatibility • computer scienceconsortium • core principles • DARPA • Defense Advanced Research Projects Agency • digital cultureEuropean Commission • European Organization for Nuclear Research • guidelinesHTML • incompatibility • inconsistency • industry members • information technology • INRIA • international communityInternet • Jeffrey Jaffe • knowledge management • LCS • Massachusetts Institute of Technology Laboratory • member organisations • MITnew medianew standardsone webontologypredictabilityprinciplesprotocolssemantic websoftware engineeringsolutionspecificationstandardisationstandards compliantstandards-based web technologiesstructurestructured datatechnologyTim Berners-Leeunificationusability • vendors • W3Cwebweb pagesweb standards • World Wide Web Consortium

CONTRIBUTOR

Simon Perkins
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