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16 APRIL 2013

Moniker: agency behind Light Light's crowd-sourced music video Kilo

"Moniker is an Amsterdam based design studio founded in 2012 by Luna Maurer, Jonathan Puckey and Roel Wouters. ... The studio works across various media for a diverse range of clients ranging from those in the cultural field to commercial companies. ... we explore the social effects of technology – how we use technology and how it influences our daily lives. Often, we ask the public to take part in the development of our projects. The resulting projects expand and grow like plants, displaying their inner organisational process."

[The studio is responsible for the interactive music video "Kilo" performed by Dutch quartet Light Light (http://www.lightlight.nl/) aka Björn Ottenheim & Daan Schinkel of zZz and Alexandra Duvekot & Thijs Havens of Sælors.]

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TAGS

2012 • Alexandra Duvekot • Amsterdamautonomous • Bjorn Ottenheim • commissioned work • computer cursor • continuous series • crowd-sourced music video • crowdsourcing • Daan Schinkel • design studioDutchever-changing • expand and grow • experimental workflocking algorithmfollow other usersgenerative design • how we use technology • interactive design • interactive music video • Jonathan Puckey • Kilo (song) • Light Light (band) • ludic intervention • Luna Maurer • Moniker (studio)music videonetwork societyorganisational processparticipative mediaparticipatory Internet media • point and click • pointer • quartet • Roel Wouters • Saelors (duo) • shared experiencesocial effects of technology • take part • Thijs Havens • video work • zZz (duo)

CONTRIBUTOR

Simon Perkins
17 DECEMBER 2012

Invention is the result of creative experimentation and synthesis

"Why waste time on expensive experiments when the right answer is obvious? The flaw in this thinking is that creativity is an iterative process in which you synthesize the final result from a variety of sources and thousands of potential solutions. It is not purely a deductive process with a single right answer.

When you fail to experiment broadly, you are building your solution from an anemic set of mental and technical resources. It is the equivalent of trying to design a bridge when the only material you've tested is paper. You can certainly build a bridge, but it will not be nearly as good compared to someone who experimented with a broad range of materials and construction techniques including steel or concrete."

(Daniel Cook, 16 August 2010)

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ild a bridge • conceptualisationconstruction techniquescreative processcreativity • design a bridge • design methoddesign process • experiment broadly • experimental enquiryexperimental investigation • experimental research • experimental techniquesexperimental thinkingexperimental workexperimentation • experiments • inventioniterative cycleiterative design processmethods for design practice • potential solutions • right answer • single right answer • synthesise knowledgetestingtheory building • variety of sources • visualising the creative process

CONTRIBUTOR

Simon Perkins
16 JANUARY 2012

The NOW:THEN research method

"The NOW:THEN method aims to establish a basis for coordination of experience with practical artistic research and to share innovative ideas, technical skills and ressources. This is achieved by articulating needs and demands for new standards and tools through the development of actual experimental work in socalled 'Test rooms' or 'Media Labs'.

The principle is simple. To gain some actual practical experience it is important to produce artistic prototypes with the technology that is available NOW. These artistic prototypes are not meant for an audience or for a commercial market – they are research prototypes helping to articulate what you want to achieve in the final production THEN."

(Practice driven Research in Art and Media)

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TAGS

applied research • articulate what you want to achieve • articulating needs • artistic practice • artistic prototypes • conceptualisationexperimental workexperimentation • media labs • new standards • new tools • NOW:THEN • NOW:THEN method • practical artistic research • practical experiencepractice driven research in art and mediaPRAMnetresearchresearch methodresearch prototypes • test rooms • theory buildingworking theories

CONTRIBUTOR

Simon Perkins
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