"Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. 'I was really drawn to the idea of a lone character made of light surfing through darkness,' says Sutton of his costume choice. 'I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.' Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. 'Filming in the suit was the most surreal thing I've done in 20 years of snowboarding,' says Hughes of the charged salopettes. 'Luckily there was plenty of vin rouge to keep me warm, and Jacob's enthusiasm kept everyone going through the cold nights.'"
(Nowness, 16 February 2012)
[This dramatic clip appears to have been designed to target the audience of the new lifestyle magazine called "Nowness". The wish is presumably that the clip becomes a carrier for promoting the magazine's brand.]
"While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. ...
'The demand for film cameras on a global basis has all but disappeared,' says ARRI VP of Cameras, Bill Russell, who notes that the company has only built film cameras on demand since 2009. 'There are still some markets--not in the U.S.--where film cameras are still sold, but those numbers are far fewer than they used to be. If you talk to the people in camera rentals, the amount of film camera utilization in the overall schedule is probably between 30 to 40 percent.'
At New York City rental house AbelCine, Director of Business Development/Strategic Relationships Moe Shore says the company rents mostly digital cameras at this point. 'Film isn't dead, but it's becoming less of a choice,' he says. 'It's a number of factors all moving in one direction, an inexorable march of digital progress that may be driven more by cell phones and consumer cameras than the motion picture industry.'
Aaton founder Jean-Pierre Beauviala notes why. 'Almost nobody is buying new film cameras. Why buy a new one when there are so many used cameras around the world?' he says. 'We wouldn't survive in the film industry if we were not designing a digital camera.'
Beauviala believes that that stereoscopic 3D has 'accelerated the demise of film.' He says, 'It's a nightmare to synchronize two film cameras.' Three years ago, Aaton introduced a new 35mm film camera, Penelope, but sold only 50 to 60 of them. As a result, Beauviala turned to creating a digital Penelope, which will be on the market by NAB 2012. 'It's a 4K camera and very, very quiet,' he tells us. 'We tried to give a digital camera the same ease of handling as the film camera.'
Panavision is also hard at work on a new digital camera, says Phil Radin, Executive VP, Worldwide Marketing, who notes that Panavision built its last 35mm Millennium XL camera in the winter of 2009, although the company continues an 'active program of upgrading and retrofitting of our 35mm camera fleet on a ongoing basis.'
'I would have to say that the pulse [of film] was weakened and it's an appropriate time,' Radin remarks. 'We are not making film cameras.' He notes that the creative industry is reveling in the choices available. 'I believe people in the industry love the idea of having all these various formats available to them,' he says. 'We have shows shooting with RED Epics, ARRI Alexas, Panavision Genesis and even the older Sony F-900 cameras. We also have shows shooting 35mm and a combination of 35mm and 65mm. It's a potpourri of imaging tools now available that have never existed before, and an exciting time for cinematographers who like the idea of having a lot of tools at their disposal to create different tools and looks.'"
(Debra Kaufman, 2011, Creative COW)
Fig.1 The Xterà by Aaton (Super16 camera with film magazine).
Fig.2 The Penelope-Delta by Aaton (digital camera with internal full resolution recorder).