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Which clippings match 'Surprise' keyword pg.1 of 2
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
21 JUNE 2013

Photobombing: foregrounding the constructed reality of photographic scenes

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breaking the fourth wallconstructed reality • diminish • distracting attentiondistracting behaviourdistraction • divert attention • extradiegeticfocus • foregrounding constructedness • grab our attentionhuman behaviourhumourintertextuality • non-diegetic • out of the spotlight • photobomb • photobombing • photographic portraitplayfulnessprankreflexive foregroundingreflexivitysnapshotssurprise • the space of the photograph • trivialisationundermine • upstage • upstagingworld of the image

CONTRIBUTOR

Simon Perkins
04 MAY 2013

René Maltête: looking for surprise in the everyday

Photographs by French photographer and poet René Maltête (1930–2000).

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absurdblack and whitecuriositygeneticshumour • incongruity • paradox • philosophical dimension • photographerphotographyplayfulness • rayures • Rene Maltete • stripes • surprise • surrealist photography • surrealist spirit • visual metaphorvisual pun

CONTRIBUTOR

Simon Perkins
07 JANUARY 2012

The Revival of Psychogeography

"Psychogeography is hot. Guy Debord, founding member of Situationist International and the man who coined the term in 1955, defined the phenomenon as 'the study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals'. In fact, psychogeography is the art of strolling, or just about anything that gets pedestrians off their predictable paths and leads them to a new awareness of the urban landscape. Recently we've seen a remarkable psychogeographic revival driven by several artistic urban projects and smartphone applications."

(Jeroen Beekmans, 4 January 2012, The Pop–Up City)

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1955 • Adam Greenfield • Android appsappsart • art of strolling • artistic urban project • augmented reality • augmented sound • awarenesscitydaily routinederivedrift • Emilie Giles • encountersenvironmentescapeexploration • exploring the city • flaneur • forgotten places • geographical environment • Guy Debord • Inception app • Ingrid Burrington • interactive encounters • iPhoneiPhone app • iPhone apps • iPod Touch • Loneliness Map • lonely individuals • Lost London • mapmapping • missed connections • new technologiesperception of realityperformativityphenomena • Pratt Manhattan Gallery • predictable cities • psychogeographic experiences • psychogeographic explorations • psychogeographypublic spacerealityroute • Serendipitor • serendipitySituationist International • smartphone applications • smartphone apps • strollersurprisetechnology • unpredictable paths • urban landscapeurban mappingurban planningyou are here

CONTRIBUTOR

Simon Perkins
16 DECEMBER 2011

TreatStudios: an anti-christmas surprise

"Treat is a loose collective of animators and illustrators, formed in 2008.

Many things have changed since then but not our love of making things move that aren't supposed to, e.g., Drawings, pictures, hearts, mountains, molehills, rock.

We've sprayed our work through TV, music videos, live visuals, installations and feature films. We like to illustrate as much as animate so that's another reason for us to exist, and we are happier for it.

We all have different ways of making so our work is an eclectic mix of styles that somehow fit together and help one another progress and vibrate into new and exciting structures."

(TreatStudios)

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20082D2D animationamazementanimationanimatoranti-christmas • Bishoy Gendi • boring • Christmas • Daniel Boyle • design collectivedrawingsE4eclectic mixidentillustrative styleillustratorsJonathan Harrismaking things move • Matt Layzell • Michael Gendi • music video • psychedelic reindeer • reindeersnowsurprisetransformation • Treat (design collective) • TV ident

CONTRIBUTOR

Simon Perkins
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