"This is a lecture given to MA students at the University of Hertfordshire. It explores how contemporary kinetic typography relies on historical developments such as 3D woodblock print, Romain du Roi, and Modernist modular lettering. Students are encouraged to let their design work respond to historical research. This does not mean creating something that looks old or retro, rather creating something innovative and new by re-imagining historical ideas in light of new technologies and contexts."
An "ever growing collection of Channel 4 current set of idents. The simple idea that flows through all these idents is the creation of 'the 4, be it optical illusion, supernatural intervention or coincidence, the iconic Channel 4 logo rears its head at some point during all these videos.
The basic premise leaves open many possibilities to play with, which perhaps also explains the longevity that these idents retain. New idents continue to be produced by Channel 4"
(John Beohm, idents.tv)
"Treat is a loose collective of animators and illustrators, formed in 2008.
Many things have changed since then but not our love of making things move that aren't supposed to, e.g., Drawings, pictures, hearts, mountains, molehills, rock.
We've sprayed our work through TV, music videos, live visuals, installations and feature films. We like to illustrate as much as animate so that's another reason for us to exist, and we are happier for it.
We all have different ways of making so our work is an eclectic mix of styles that somehow fit together and help one another progress and vibrate into new and exciting structures."