Mashup 101: product placement via fake cable access show
"To the world this was a cable access arts and crafts show where an 89-year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'
The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user-friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!
It was created by Ecopop in response to the rising interest in DIY principles."
(Trend Hunter Inc., 24 October 2008)
CONTRIBUTOR
Simon PerkinsSHARE
What KateModern did next
"Billed as a cross between Buffy and Skins, the supernatural drama''s second series killed off its main character in January, and now everyone is a suspect. KateModern is the brainchild of the team behind LonelyGirl15, an American web-based video series that was initially thought to be the video blog of a real person, until the writers admitted it was fictional.
This blurring of fiction and reality, with unknown actors wandering round with hand-held cameras and audience participation, is being hailed as the future of drama. It is cheap, has a quick turnaround, and, in its brand integration (Apple iMacs, for example, are everywhere) is self-funding outside the confines of conventional advertising."
(The Guardian, March 3 2008)
CONTRIBUTOR
Simon PerkinsSHARE
Lonelygirl15: True-life Confessions Revealed As Fiction
The apparently real story of Bree (Jessica Rose) and Daniel's relationship ups and downs aired on YouTube vlog site has been revealed to be a fiction. Internet savvy filmmakers Greg Goodfried, Ramesh Flinders and Miles Beckett created the lonelygirl15 series that stars Aotearoa/New Zealand actress Jessica Rose from Mount Maunganui. The series demonstrates the viability of Internet blogging as a broadcast medium to rival TV.
View report on NZ television Campbell Live: Lonely Girl 15.
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The Constellations ProjectSHARE
Fictional web series exploits YouTube 'video response' feature
"It began with a lonely girl reaching out to the world from her bedroom. lonelygirl15 flipped on her webcam on June 16th, 2006, and in the course of a few short months millions rallied around her cry for help. Her parents followed a strange religion, the Hymn of One, and were preparing lonelygirl15, Bree, for a mysterious ceremony. With the help of her friend Daniel, and a passionate community of online friends, Bree exposed the true nature of her parent's religion, and fled for her life."
(EQAL, Inc.)
[lonelygirl15 exploits the YouTube 'video response' feature. In doing so it enables multiple independent video clips to be associated with each other to form a single interactive narrative 'web series'.]
CONTRIBUTOR
Simon PerkinsSHARE
Online Video Publishing Tool Exploited To Present Non-Linear Narrative
Users of the online video publishing tool YouTube are using the environment to discuss the events of their unfolding relationship. They are exploiting the response/reply aspect of the tool to create a dialogue of video exchanges. The two protagonists Bree and Daniel discuss their problems (generally centred on their ideological differences: Bree is Christian and Daniel is not) while their commentators look on and respond through their own video responses. The constellation of user responses is redefining the publishing and community aim of the tool into a platform for evolving ad-hoc personal narratives that in this case centres on teenage angst and intrigue.
CONTRIBUTOR
The Constellations ProjectSHARE
