"Treat is a loose collective of animators and illustrators, formed in 2008.
Many things have changed since then but not our love of making things move that aren't supposed to, e.g., Drawings, pictures, hearts, mountains, molehills, rock.
We've sprayed our work through TV, music videos, live visuals, installations and feature films. We like to illustrate as much as animate so that's another reason for us to exist, and we are happier for it.
We all have different ways of making so our work is an eclectic mix of styles that somehow fit together and help one another progress and vibrate into new and exciting structures."
"We are a not-for-profit festival celebrating the wealth of talent working across all genres of short film including live action drama, documentary, animation, music video, and work that pushes boundaries including online or mobile content, title sequences, and idents.
The work of newcomers and established filmmakers is promoted by screening work at cinemas, screening rooms and cafes throughout Soho and London's West End. In conjunction with the competitive program [sic] we hold a large variety of debates and discussions on all aspects of media and filmmaking. The event program [sic] also builds in networking and case studies. Our aims are to provide an arena introducing creativity, new/established practitioners and those partners that can help assist in supporting and furthering people's ideas."
(Soho Shorts, 2011)