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Which clippings match 'Driving' keyword pg.1 of 2
03 MARCH 2015

Audi ad by Chris Curtis of Not To Scale

"This commercial for Audi Celebrates their amazing dominance of Le Mans. Despite showing the new coupe R18 car, Director Chris Curtis wanted to focus on their driver (Allan McNish) and the incredible physical feat it takes to drive at the top level in this world famous race. The music is composed by the very talented Chris Reed. Original presented in 3D stereoscopic, this is the 2D version of the version delivered for cinema and TV."

Directed by Chris Curtis for Not To Scale which "is an established production company and animation studio representing an evolving international roster of multi–disciplined film makers who place craft and digital animation techniques at the heart of what they do".

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20142D • Allan McNish • Audiblack and whitecarcar ad • Chris Curtis • Chris Reed • day in the lifedesign agency • drawing back into the image • drawing into technique • drive • driver • drivinggraphic artgraphic illustration • Le Mans • monotonemotion graphics • Not To Scale (design agency) • physical feat • racecar • stereoscopic 3D • TV commercial • world famous race

CONTRIBUTOR

Simon Perkins
01 NOVEMBER 2014

Mirrored story lines used for Honda The Other Side promotion

Honda's "The Other Side aims to bring to life these two sides of Honda by putting fans at the heart of a high–adrenaline dual narrative. The story unfolds in two parallel tales, one set during the day and the other at night. The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party.

By contrast the night–time narrative shows the father's other side – an undercover cop driving a crew of art thieves to a police sting, in a head–turning red Type R. While very different in tone, the two stories mirror each other perfectly in their composition. ...

A press of the 'R' key puts the director's cut into the viewers' hands, allowing them to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can't help but feel the power of Honda's other side. ..."

(Wieden+Kennedy London, 30 October 2014)

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2014alter ego • Bobby Krlic • car adcar chasechase scene • contrasting perspectives • Daniel Wolfe • daytime • driving • dual narratives • Honda Civic • Honda Civic Type RHonda Civic Type Rinteractive advertisinginteractive video • Jean-Philippe Ricci • mirror world • mirrored story lines • Mourad Frarema • night and day • night-time • other side • parallel narratives • parallel stories • put your foot down • Robbie Ryan • scene jumping • scene matching • Slimane Dazi • Stinkdigital Scott Dungate • switching between • time jump • time of day • toggling between • Wieden+Kennedy London • YouTube • YouTube interactivity

CONTRIBUTOR

Simon Perkins
24 JANUARY 2014

Striking animated music video for BULGARI's Curare (2007)

Music video for Bulgarian musician/producer/DJ. Bogdan Irkük a.k.a. BULGARI's (Богдан Иркук а.к.а. БУЛГАРИ) 2007 song "Curare". Credits: directed by Måns Swanberg (a.k.a. Pistachios), illustrations by Tomas Nilsson, character modelling and rigging by Jonas Thörnqvist, recording label: Rollerboys Recordings.

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20072D animation3D animationanimated music videoback storyBMW • Bogdan Irkuk (BULGARI) • Bulgarian • car crashcard game • Curare (2007) • drivingflashback • Jonas Thornqvist • Mans Swanberg • monotonemusic video • Pistachios Studio (Sweden) • poison • poison dart • Rollerboys Recordings • Tomas Nilsson

CONTRIBUTOR

Simon Perkins
06 JANUARY 2014

Arrested moment allows contemplation for what might have been

"This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes–after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

(NZ Transport Agency, 6 January 2014)

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2014advertising campaignAotearoa New Zealandarresting timecar crashcareless drivingco-optioncollisionconsequencescountry roadcrashdangerous drivingdrivingemotive manipulationfait accompli • fatal crash • final momentfrozen in the moment • hard-hitting • human error • impending disaster • in media res • momentary reprieve • mortalityno escape • NZ Transport Agency • police enforcement • public information adpublic information advertisementpublic service announcementroad safety • serious injury • speed limit • speeding • stop moving and consider the consequencessuffering and inevitable deaththreshold spacetime manipulationtime slowed downtransport safetyTVC • what might have been

CONTRIBUTOR

Simon Perkins
29 MARCH 2013

Naïve illustration style used for Ost & Kjex's "Continental Lover"

Musicians: Ost & Kjex (2010), Client: Diynamic Music, Illustrator: Sac Magique, Production Company: Anima Boutique, Director: Heli Ellis.

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20102D animation • Agent Pekka Oy (creative consultancy) • alone • Anima Boutique (production company) • assembly line • by herself • by himself • by yourself • car • cheese • colour • continental • Continental Lover (song) • crackers • creative consultancy • dance music • Diynamic Music (music label) • drivingelectronic musicelectronicafactoryfactory girl • gigolo • Heli Ellis • human relationshipsillustrative styleillustrator • Monaco • musicmusic videomusiciannaive illustration • neon colour • Norwegian • Ost and Kjex • restaurant • Sac Magique • simplified forms

CONTRIBUTOR

Simon Perkins
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