Not Signed-In
Which clippings match 'PSA' keyword pg.1 of 1
24 AUGUST 2017

Everything Is Terrible: a celebration of 80s retro cheesiness

"Everything Is Terrible! is the internet sensation video collective responsible for some of this millennium's most intriguing and mind melting videos. From Yogi Ogi Dogi, the creepy yoga farmer, to Cat Massage to Pubic Hair Dying to the Yellow Dino who hunts pedophiles; for 7 years EIT! has mined the absurd VHS universe for the best/worst bits. Every video is original and fantastic media art that creates a window into America's hidden past and future!"

1
2
3
4
5

TAGS

80s televisionabsurdAmerican popular cultureaural treasurebad tastecheesyclipscollection of video clipscultural history • dredge up • earnestness • Everything Is Terrible • exercise videos • hidden past • infomercials • kitschmelangemovie clipnaivety • over-earnestness • popular culture • postmodern masterwork • PSAretroretro cheesiness • terrible footage • VHSvideo archivevideo collection • video collective • web video • workout videos

CONTRIBUTOR

Simon Perkins
04 MARCH 2015

US Ad Council launches 'Love Has No Labels' ad campaign

"To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias."

(PR Newswire, 3 March 2015)

1
2

3

TAGS

196550th anniversaryad campaign • Ad Council • advertising in public spaces • age bias • American Civil Rights Movement • bias • celebrate diversity • co-optioncreative advertising • cultural bias • digital first campaign • digital first strategy • digital screensdisability discriminationdiversity • gender diversity • gender equality • implicit bias • liberal societyliberal tolerance • Love Has No Labels • magic show • pluralistic societyPSApublic information advertisement • public screens • public service advertisement • racial diversity • religious diversity • religious freedom • revelation • Selma Voting Rights Movement • sentimentalitysexual orientation • understanding and acceptance • x-ray

CONTRIBUTOR

Simon Perkins
14 FEBRUARY 2013

College for Creative Studies parody PSA campaign

"Team Detroit is an advertising firm located in, you guessed it, Detroit. When they were approached by the College for Creative Studies to create an ad campaign for the school, the firm decided to not go the typical, technology route, but rather, chose to go with good old fashioned poster designs. In the series, somber faces and hilarious, bright yellow captions immediately capture the viewer's attention and you can't help but smile at the variety of comical spoofs, where parents talk to their kids about the seriousness of...going to art school! The concept was a great success and Team Detroit says, 'After we created this series of low–tech posters, something amazing happened. They went viral. People started sharing them though blogs, Facebook and Twitter. People chuckled, then passed them along to their friends. Who knew you could blow up the Internet with a campaign full of print material?'"

(Katie Hosmer, 3 February 2013, My Modern Metropolis)

1
2

3

4

5

6

CONTRIBUTOR

Simon Perkins
29 JUNE 2012

College for Creative Studies: 1 in 5 Teenagers Will Experiment With Art

"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti–drug campaigns from the 1980s and 90s. This light–hearted approach is intended to help recruit potential students to CCS...

'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro–bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'

The entire campaign is supported by a fully–integrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.

'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."

(College for Creative Studies, Detroit)

[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]

1

2

3

4

5

6

7

TAGS

1980s1990s2011ad campaignadvertising campaignadvocacy for the arts • anti-drug campaign • anti-drugs • art and designart and design careersart and design collegeart and design schoolart studentsarts advocacyBFA • broadcast campaign • career path • career trajectory • CCS • cinema campaign • College for Creative Studies • compelling content to share • DARE • Detroit • Drug Abuse Resistance Education • fully-integrated marketing • gone viralhumourintertextuality • lighthearted • marketing campaignMFA • online advertisements • online campaign • outdoor campaign • parody • Philbrook Museum of Art • print campaign • pro bono • PSApublic informationpublic service announcementrecruitment • students and families • talk to your kids about art schoolTeam Detroit • Tulsa Oklahoma • vernacular • viable career path • viral marketingvisual vernacularwent viral

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2011

Drunk Driving Prevention: advertising campaigns

"Since launching this campaign in 1983, more than 68% of Americans exposed to the advertising have tried to prevent someone from driving drunk. In 1998, America experienced its lowest number of alcohol–related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: 'Drinking & Driving Can Kill A Friendship' and 'Friends Don't Let Friends Drive Drunk.'"

(The Advertising Council, USA)

1

TAGS

a few drinks • AAA • AAA Foundation for Traffic Safety • advertising campaignalcoholalcohol abuse • alcohol-related driving deaths • alcohol-related traffic fatalities • buzzed • buzzed driving • Buzzed Driving is Drunk Driving • careless drivingco-optionconsequencesdangerous drivingdrink • drink driving • drinking alcohol • drinking and driving • driving • driving buzzed • driving drunk • driving under the influence • driving while intoxicated • drug taking • drunk • drunk driving • drunken driving • DUI • DWI • eating food • emotive manipulation • excess alcohol • humorous spot • impaired drivers • impaired driving • myth • operating under the influence • overtly drunk drivers • PSApublic information advertisementpublic service announcementsafetytransport safetyTV commercial • under the influence of alcoho

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.