Not Signed-In
Which clippings match 'QR Codes' keyword pg.1 of 1
04 DECEMBER 2012

Vodafone Romania launches digital library at Bucharest metro

"Vodafone Romania, in collaboration with the local publishing house Humanitas, launched 'Biblioteca digitala Vodafone', a digital library that is accessible in a unique space located at the Piata Victoriei subway station in the capital Bucharest. ... At the Vodafone digital library, those interested in the service should scan the QR code placed on the book they are interested in. Users will thus be directed to the mobile website www.bibliotecapemobil.ro, where they can download a free version of the book in pdf, epub and audio formats. ... Data traffic within the mobile web site is free until 31 October for Vodafone Romania customers. Vodafone's digital library is available to the public until 31 October [2012].

The digital library has been developed in partnership with Humanitas and local subway company Metrorex and with the support of McCann Ericsson Romania."

(Telecompaper, 22 August 2012)

1
2

3

TAGS

2012 • Biblioteca digitala Vodafone • Bucharest • digital booksdigital librarydigital storefront • Editura Humanitas • Ericsson Ltd • McCann Ericsson Romania • McCann Groupmetro station • Metrorex • Piata Victoriei • QR codesretail conceptsRomaniasubway stationtechnology convergencevirtual libraryvirtual storeVodafone

CONTRIBUTOR

Simon Perkins
09 SEPTEMBER 2011

Tesco opens virtual store in South Korea

"Tesco Homeplus in South Korea has opened what it claims is the world's first virtual store in Seoul subway, following an initial trial in July.

Using the walls of the Seonreung subway station in downtown Seoul, Tesco has displayed more than 500 of its most popular products with barcodes which customers can scan using the Homeplus app on their smartphones, then get it delivered to their homes.

It opens on the same day that in the UK Ocado unveiled its virtual shopping wall at London's One New Change shopping centre.

In Seoul, Tesco shoppers scanning products on their way to work can get a delivery that evening if the order is placed before 11.30am. The store will be open for three months.

It follows an advert Tesco ran in South Korea in July for a virtual shopping wall, created by Cheil Worldwide. The initial launch created excitement so Tesco decided to push ahead with a full launch."

(Jennifer Creevy, 25 August, 2011, Retail Week)

1
2

TAGS

2011barcode • Cheil Worldwide • digital storedigital storefrontdigitally enhanced shop • downtown Seoul • dwell time • home delivery • Homeplus app • Koream-commercemobile commercenon-place • One New Change (shopping centre) • QR codesQuick Response coderetail conceptsretail spaceretail storeretailing • Seonreung subway station • Seoulshoppingshopping experiencesingle-minded spacesSouth Koreastore of the futurestorefrontsubwaytechnological innovationTesco • Tesco Homeplus • UK Ocado • virtual shop • virtual shopping • virtual shopping wall • virtual store

CONTRIBUTOR

Simon Perkins
05 NOVEMBER 2010

Esquire uses 2D bar codes within magazine for mobile commerce

"By using the mobile device's camera and the ScanLife application, Esquire readers can scan the feature's bar codes to instantly buy items of clothing and accessories seen within the magazine article. ...

Each article of clothing in The Esquire Collection has its own unique black–and–white 2D bar code. When consumers scan the code with their device's camera, a menu will appear on screen that lets them perform several functions, including buying the item.

The Buy Now feature on the menu lets readers buy an item, get an itemized description and obtain additional information about items seen directly in the magazine.

Consumers can click Learn More About This Item to be taken to a URL where they learn more about the product, the brand, or alternative versions of the product.

Scanning a bar code will also give consumers the option to be redirected to a URL where they can enter their ZIP [post] code and find the brand's nearest retail location.

An update in the near future will let the GPS on the mobile device alert readers to the location closest to them.

Additionally, the scanned bar code will bring the user to an Esquire–branded URL that gives advice on how to style the item for his look or wardrobe."

(Chris Harnick, 4 February 2010, Mobile Commerce Daily)

1

TAGS

2010 • 2D bar code • augmented realitybarcodecameraphoneclothingconsumerdigital mediaEsquire MagazinefashionGPS • Hearst Communications Inc • interactive magazine • locationmarketingmedia convergencemobilemobile browsermobile commerceold mediaprintprint mediapublishingQR codesQuick Response codescan • Scanbuy • ScanLife • smartphonetransformationURL • wardrobe

CONTRIBUTOR

Simon Perkins
12 NOVEMBER 2009

Esquire's Augmented Reality Issue: A Tour

"Augmented reality – which essentially means to layer data like audio, graphics, and animation over live video – existed long before we got the idea to use it in our 2009 Best and Brightest issue. The term was coined in 1992 by Tom Caudell while working for Boeing, where factory workers used AR to sort parts. Now, with video cameras in so many electronic devices – including the webcam on your computer – AR applications range from advertising to architecture and gaming to pizza boxes. But no one had taken advantage of the technology on any kind of editorial scale, until we got to thinking..."
(Hearst Communications, Inc.)

1
2

TAGS

19922009AR • AR applications • augmented realityBoeing • David Granger • Esquire MagazinemagazineQR codesQuick Response code • Robert Downey Jr. • Tom Caude

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.