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08 SEPTEMBER 2016

George Lakoff: Idea Framing, Metaphors, and Your Brain

UC Berkeley Professor George Lakoff discusses concepts from his 2008 book, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain.

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TAGS

2008brain networks • breaking the frame • Charles Fillmore • cognitive linguistics • cognitive strategy • Commonwealth Club of California • conceptual framing • cultural narratives • embodied mind • Erving Goffman • fora.tv • frame analysis • frame elements • framingGeorge Lakoff • human thinking • idea framing • institutions • Jerry Feldman • Joe Epstein • linguistic construction • linguisticsmetaphormetaphor analysis • metaphors are political • metaphors structure our thinking • mutual inhibition • neural circuit • neural computation • political behaviour • political behaviour and society • primary metaphor • Rockridge Institute • roles • scenarios • structured frames • the way we think • thinking in terms of metaphors

CONTRIBUTOR

Simon Perkins
13 JANUARY 2012

Cultivating Communities: shifting from a material to a people-focused society

"The context of Cultivating Communities is the transition towards a sustainable society. Because of several environmental issues this is one of the biggest challenges that our and future generations are facing. I am convinced that this implies a shift from a material–focused society to a people–focused society. During my PhD research I will explore how design can enable people to become part of this transition. Experimenting with designing scenarios executed as creative contexts, engaging toolkits and community platforms will be a central part of the research. I believe that scenarios can be powerful instruments in enabling people to contribute to sustainable development. The potential of these enabling scenarios will be tested during the cultivating communities project. The goal of this project is to develop an education toolkit and platform focused on sustainable development for elementary schools. Together with some local schools in Limburg (Belgium), I will develop a sustainable scenario around several vegetable–like characters."

(Ben Hagenaars)

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agricultural produceBelgiumchallengescivic engagement • community platforms • creative contexts • Cultivating Communities • cultivating communities project • design scenarios • education toolkit • elementary schools • enabling scenarios • engaging toolkits • environmental issuesfuture generations • Genk • Limburg • material-focused society • people-focused society • PhD researchresearchscenariosshared interestssocial spacessustainabilitysustainable designsustainable development • sustainable scenario • sustainable societytransition • vegetable-like characters • vegetables

CONTRIBUTOR

Simon Perkins
20 OCTOBER 2011

Design Council: Design methods

"This section explains some design methods and how they are used by designers. We talk you through everything from brainstorming to physical prototyping."

(UK Design Council)

[Their design 'methods' include: Observation, User diaries, Being your users, Brainstorming, Choosing a sample, Quantitative surveys, Fast visualisation, Secondary research, Focus groups, Assessment criteria, Comparing notes, Drivers and hurdles, Customer journey mapping, Character profiles, Scenarios, Role-playing, Service blueprints, Physical prototyping, Phasing, Final testing, Evaluation, Feedback loops, Methods banks.]

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eing your users • blueprinting • brainstorming • character profiles • choosing a sample • cluster and vote • comparing notes • customer journey mapping • Design Council (UK)design methoddesign methodologydesign methodsdesign researchdesign team • drivers and hurdles • fast visualisation • focus groups • hopes and fears • innovationmethods for design practicemind mapmind mappingobservationpersonas (UCD) • physical prototyping • project space • prototypingquantitative surveysrole playingscenarios • scribble-say-slap • scribble-say-slap brainstorming • secondary research • UCD • user diaries • workshop toolkit

CONTRIBUTOR

Simon Perkins
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