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20 NOVEMBER 2014

Tinder: becoming a commodity through consumption practices

"While most people know about online dating sites like and eHarmony, a new app called Tinder is proving to be popular with younger users. Tinder takes a users Facebook profile and connects them with other users in their area. From there, it takes both people to like each other (or swipe right), to become a match and start talking. ...

'Our research continually shows that in fact, many college aged woman are having sex to get the relationships, whereas guys are having sex to get the sex,' Dr. Liahna Gordon said. In that way, Dr. Gordon argues, Tinder, with what many see as a hookup app, favors the motivations of men. ...

Gordon is concerned about Tinder being another way to commodify humans. 'It's like shopping! I'm going to try this one on, oh don't like that one,' Gordon said. 'It's a continual supply and that there's always more. That provides a lot of excitement in some lives that where people aren't so content with their lives.' At least for now, it seems young people will continue to shop."

(Brian Johnson and Debbie Cobb, 14 February 2014, Action News Now)



affective consumption • Austin Schumacher • awkward situations • back button • casual sex • Chico State University • commodification of self • commodify humans • commodifying myselfconsumption practicesconsumption spectaclecross-context sharing • dating app • eHarmony • Facebook profile • fear of rejection • fill the void • having sexhookup • hookup app • identity performance • Liahna Gordon • • meeting peoplemobile apponline dating • online dating sites • online profilesprofile imageromantic relationshipsspectacular societyswipe left • swipe right • swipingTinder (app)window shopping


Gaby Rock

Facebook's Read, Watch, Listen media sharing apps

"The Guardian Facebook app is a way of reading and sharing Guardian content from within Facebook. If you choose to use the app, then when you follow links to the Guardian's website, you will be shown the content on a Facebook page. This enables you to see what your friends are also reading from the Guardian, and what is proving popular from the site amongst Facebook users. You will also be able to comment and discuss articles within Facebook."

(The Guardian, 22 September 2011)



app • automatic • cross-context sharing • discuss articles • exposureFacebookFacebook appFacebook News FeedFacebook profileinformation sharinglistenmedia sharing appsnewspaper • Read • read it • reading and sharing • see what your friends are reading • social appssocial networkingtechnological innovationThe Guardianuse of private informationWashington Postwatchwhat you are watching


Simon Perkins

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