Not Signed-In
Which clippings match 'Northumbria University' keyword pg.1 of 1
02 JANUARY 2013

Facing ambiguity differently across design, business and technology

"team[s] of students of mixed disciplines worked together to understand and map a problem–space (identified by the client). They then defined a solution–space before focussing on a particular opportunity outcome. The range of projects included incremental innovation opportunities represented by the Lego and Hasbro projects through radical Philips work to truly disruptive work with Unilever. The studies confirmed stereotypical view points of how different disciplines may behave. They showed that design students were more (but not completely) comfortable with the ambiguous aspects associated with 'phase zero' problem–space exploration and early stage idea generation. They would only commit to a solution when time pressures dictated that this was essential in order to complete the project deliverables on time and they were happy to experiment with, and develop, new methods without a clear objective in mind. In contrast, the business students were uncomfortable with this ambiguity and were more readily able to come to terms with incremental innovation projects where a systematic approach could be directly linked to an end goal. The technologists, were more comfortable with the notion of the ambiguous approach leading to more radical innovation, but needed to wrap this in an analytical process that grounded experimentation. Meanwhile, the designers were unclear and unprepared to be precise when it came to committing to a business model. "

(Mark Bailey, 2010, p.42)

Bailey, M. (2010). "Working at the Edges". Networks, Art Design Media Subject Centre (ADM–HEA). Autumn 2010.

1

TAGS

2007ADM-HEAambiguityambiguity and uncertainty • ambiguous approach • analytical processapproaches to ambiguitybusinessbusiness modelclear objectivesclient needscollaboration • core competency • Cox Reviewdecision making • design outcome • design teamsdesign thinkingdisciplinary culturesdisciplinary knowledge • disruptive work • Dorothy Leonard-Barton • end goal • grounded experimentation • Hasbro • idea generationincremental innovationinnovation practice skillsinterdisciplinarityinterpretive perspective • learning cultures • LEGO • multidisciplinary design • multidisciplinary teamsNorthumbria Universityopen-ended process • pedagogical cultures • phase zero • Philips Researchproblem-solvingproblem-solving • problem-space • project deliverablesproject teamsradical innovationrequirements gatheringsolution-space • sub-disciplinary specialisation • systematic approach • T-shaped individuals • T-shaped people • T-shaped skillsthinking stylesUnileverworking methodsworking practices

CONTRIBUTOR

Simon Perkins
18 JUNE 2012

Design PhD Conference 2012, School of Design, Northumbria University

"Date: 27th and 28th June 2012, Place: School of Design, Northumbria

The Design PhD Conference 2012 at the School of Design, Northumbria University is a collaborative event between the School of Design's Centre for Design Research and ImaginationLancaster, Lancaster University. The conference offers an opportunity for PhD Students, Masters Students, recent graduates and businesses to meet, exchange knowledge and ideas, and learn about the latest developments in design thinking, methods and research projects."

(Northumbria University, 7 January 2012)

TAGS

2012art and design conference • British university • businesses • Centre for Design Research • communities of practiceconferencedesign conferencedesign methods • Design PhD Conference 2012 • design researchdesign researcherdesign scholarshipdesign thinking • exchange ideas • exchange knowledge • ImaginationLancaster • Lancaster University • latest developments in design thinking • Masters studentsnew university • Newcastle Polytechnic • North East of England • Northeast • Northumbria • Northumbria University • Northumbria UniversityNewcastle • NU • PhDPhD studentspractice-led research • recent graduates • research projects • School of Design • UKUK universityuniversity • University of Northumbria • UNN

CONTRIBUTOR

Simon Perkins
21 SEPTEMBER 2011

infoKit: effective use of VLEs

"The use of technology to support learning and teaching has changed dramatically in recent years.

Most institutions are now exploring the possibilities of e–learning and many have implemented VLEs or virtual learning environments. These tools offer great possibilities but they need to be used effectively if they are to deliver maximum benefit for students.

This infoKit takes you from the theoretical frameworks underpinning good teaching to the practice of e–learning. We consider how technology affects the roles of learner and teacher in a number of real–life scenarios. The infoKit is based on sound pedagogic approaches and draws on case studies of good practice across the UK.

Whether you are new to e–learning or an experienced practitioner there are pathways to guide you through the relevant sections of the infoKit. The infoKit will continue to grow and expand as the knowledge base develops and we welcome your participation in its further development."

(2011 Northumbria University, on behalf of JISC Advance)

1

TAGS

best practicecase studiesCMC • Computer-Mediated Conferencing • e-assessmentelearninggood practice • infoKit • infoNetJISCknowledge baselearnerslearning activitieslearning and teachinglearning resource • Managed Learning Environment • MLE • Northumbria Universitypedagogic approachespedagogyresourceteacherteachingtheoretical frameworkstoolUKvirtual learning environmentsVLE

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.