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Which clippings match 'Hertfordshire' keyword pg.1 of 1
12 JANUARY 2013

Metro-land: romanticising the mundane

Metro–Land, the 1973 BBC documentary was Sir John Betjeman's "gift to romanticise the mundane: in this case a tube ride from Baker Street to Amersham, celebrating the north–west London suburbs created by the Metropolitan Railway between 1910 and 1933. ...

'Metro–Land' was the advertising slogan developed to entice workers from cramped homes in Central London out into the rural paradise of Middlesex, Hertfordshire and Buckinghamshire. It was invented in 1915 by the Metropolitan Railway's in–house copywriter James Garland, who according to legend was ill with influenza and sprang out of bed when he thought of the term. ...

It was, of course, largely a con. The creation of Metro–Land destroyed the very thing – open countryside – which was used to advertise it. The speculative homes thrown up around the new stations bore few resemblances to the Tudor cottages depicted in the advertising materials: most were dreary semis, constructed at great haste and sold for as little as £400 each. Modern first–time buyers can only dream: that is equivalent to just £20,000 in today's money."

(Telegraph Media Group Limited, 26 Sep 2006)



1920s1973 • advertising bumf • Baker Street • Benjamin Baker • Boyle Lawrence • British Empire Exhibition • Buckinghamshire • Charles Voysey • commuter belt • countryside • Edward Watkin • electrolier • Eric Sims • first-time buyers • Harrow Hill • Henry Thraile • Hertfordshireidylinterwar period • John Betjeman • Len Rawle • London Transport • meadowland • Metro-Land • Metropolitan Line • Middlesex • modernist architecture • Norman Shaw • north Londoners • nostalgic tributeopen countryside • Palace of Arts • periurbanisation • railway • rural paradise • rural social change • semi-detached housing • social history • suburban sprawl • suburbanisationThe Metropolitan Tower • Tudor cottage • tv documentaryurban sprawl • Watkins Folly • Wembley Stadium • Willesden


Simon Perkins

Social Sciences Arts and Humanities Research Institute: research into practice

"Art and Design, History of Art, Architecture and Design, Drama, Dance and Performing Arts, Communication, Cultural and Media Studies, Music"

(University of Hertfordshire, School of Creative Arts)



applied researchart and designartistic practicearts and humanitiescreative practicecritical theory • fine art practices • Hertfordshirejournalmakers of thingspractice as research • practice-as • practice-basedpractice-ledpractitionerproduction of knowledge • propositional knowledge • research • research cluster • research groups • research into practice • role of the university • scholarshipSchool of Creative Artssocial sciences • SSAHRI • studio-based • studio-led • theory building • UH journals • University of Hertfordshirevisual artsWorking Papers in Art and Design • Working Papers on Design


Simon Perkins

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