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Which clippings match 'B2B' keyword pg.1 of 1
09 MAY 2012

Welcome to the Era of Design

"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...

You see, expecting great design is no longer the preserve of a picky design–obsessed urban elite – that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.

Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design–led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."

(Adam Swann, 5/03/2012, Forbes)

Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].

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TAGS

advertisingaestheticsAmazon.comApple • Apple Care • applied discipline • B2Bbrandbrandingbrandsbusiness • business to business • CMO Network • competitive advantagecreativity • customer recommendation • customer satisfaction • customer-centric • customersdesign • design-led organisation • elegant design • employee satisfaction • enjoyable to use • era of design • experience design • feel good • financial value • First Direct • Forbesgood designgraphic designhyperconnectedIKEAinnovative designinteraction designinterior designintuitive designleadership • led by design • marketer • marketingmeaningful experiences • Michael Eisner • MicrosoftMicrosoft Windows • new era • new standardsoperating systempackagingPhilippe StarckPinterest • process design • product design • rewarding experiences • service design • service touchpoints • social media • social-media-fueled society • Switzerland • urban elite • user experience designweb design

CONTRIBUTOR

Simon Perkins
31 MARCH 2012

Stylus: business intelligence and inspiration to drive new ideas

"Culture & Media reveals how the worlds of entertainment, media and digital and the creative side of marketing and advertising influence cultural movements that impact on business decisions. Expert reports on art, graphics, illustration and global exhibitions offer visual inspiration for inquisitive creative minds."

(Stylus media group)

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TAGS

account manager • active leisure time • advertisingart and cultureart worldB2Bbrand managerbrand strategy • business decisions • buyers • childrenswear • colour • colour trends • commercial implications • commercial insightconsumer lifestylesconsumer productsconsumer products in homeconsumer trendscreative business insightscreative directorcreative industriescreative intelligence • creative marketing • creative media • creatively led retailing • cross-sector innovation • culture and media • design and cultural influences • design inspirationdesign magazinedesign resourcedesign trendsdigital commerce • entertainment news • expert information • expert report • fashion buyers • fashion design • fashion designers • fashion manufacturing • fashion retail • furniture designfuture concepts • gastronomy • global analysis • global expert opinion • global information • graduate showsgraphic designerhome accessories • hospitality • in-depth analysis • industrial design • industry executives • innovative design • inquisitive creative minds • insider guides • inspirational destinations • inspirational visual contentinspiring design • inspiring illustration • interior architectureinterior stylingknowledge based economyleisure industrieslifestyle • marketing manager • material trends • materials innovationmenswear • merchandise planner • merchandising and management • new productsnew servicesonline magazine • packaging designer • product designer • product developer • product directions • product launches • product manager • retail analysis • retail landscape • revenue-building ideasscience and technology • seasonal colour inspiration • sports and leisure • sports industries • store design • Stylus (magazine) • subscription service • sustainable thinking • technology innovationtextilestravel and leisure • travel industries • trend analysis • trend setting • trendsvisual communicationvisual culturevisual designvisual inspiration • visual merchandiser • visual merchandisingwomenswear • youth and beauty

CONTRIBUTOR

Simon Perkins
19 SEPTEMBER 2011

Opening up UCAS Data

"The 'Big Idea' behind my entry to the TSO competition was a simple one–make UCAS course data (course code, title and institution) available as data. By opening up the data we make it possible for third parties to construct services and applications based around complete data skeleton of all the courses offered for undergraduate entry through clearing in a particular year across UK higher education.

The data acts as scaffolding that can be used to develop consumer facing applications across HE (e.g. improved course choice applications) as well as support internal 'vertical' activities within HEIs that may also be transferable across HEIs.

Primary value is generated from taking the course code scaffolding and annotating it with related data. Access to this dataset may be sold on in a B2B context via data platform services. Consumer facing applications with their own revenue streams may also be built on top of the data platform.

This idea makes data available that can potentially disrupt the currently discovery model for course choice and selection (but in its current form, not in university application or enrolment), in Higher Education in the UK."

(Tony Hirst, 2011)

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TAGS

annotationapplicationsB2B • consumer facing applications • course choice • course choice applications • course code • course data • course selection • course title • coursesdatadata integration • data platform • data platform services • dataset • discovery model • enterpriseentrepreneurship • entry through clearing • HEHEIhigher educationinformation in contextinnovationintegrationJISCmash-uporganisations • revenue streams • services • third parties • TSO • TSO OpenUP Competition • UCASUKundergraduateuniversity applications processuniversity enrolmentvisualisation

CONTRIBUTOR

Simon Perkins
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