Not Signed-In
Which clippings match 'Culture Industry' keyword pg.1 of 1
14 OCTOBER 2017

Media and Interpellation

"Many theorists have taken Althusser's notion of ideology and interpellation, shifted the focus away from the state, and applied it to various kinds of media texts. In this vein, cultural theorists such as Max Horkheimer and Theodor Adorno have argued that the homogeneity of mass media interpellate passive subjects who desire reoccurring tropes and predictable story lines which only serve to further stultify them (1979). 5 They are particularly sympathetic to those exploited in capitalist society, lamenting how 'capitalist production so confines them, body and soul, that they fall helpless victim to what is offered them.' (Adorno and Horkheimer, 1979:8). Yet the common people's acquiesce to the culture industry only perpetuates their conditions, and Adorno and Horkheimer proceed to argue, 'immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done them is a greater force than the cunning of the authorities' (Adorno and Horkheimer, 1979:8). Like Althusser, Adorno and Horkheimer argue that the proletariat submit to ideologies that interpellate them as passive, and thus comply with their own domination. Similarly, David Gauntlett describes how 'interpellation occurs when a person connects with a media text: when we enjoy a magazine or TV show, for example, this uncritical consumption means that the text has interpellated us into a certain set of assumptions, and caused us to tacitly accept a particular approach to the world.' (Gauntlett, 2002: 27). Here, Gauntlett seems to echo Adorno and Horkheimer's argument that media consumers unquestioningly accept a medium's subject positioning of them as passive viewers."

(Cindy Nguyen, The Chicago School of Media Theory)

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TAGS

acquiesce • capitalist machinery • capitalist production • capitalist society • Chicago School of Media Theory • common people • cultural theorists • culture industry • David Gauntlett • domination • helpless victim • homogeneity of mass media • ideologiesideologyinterpellationLouis Althusser • manipulative media techniques • mass media homogeneity • mass media manipulation • Max Horkheimer • media consumers • media textpassive consumption • passive subjects • passive viewers • predictable story lines • proletariat • reoccurring tropes • stultify • subjugationTheodor Adorno • uncritical consumption • unquestioningly accept

CONTRIBUTOR

Simon Perkins
16 MARCH 2014

Deleuze Guattari: Societies of Control and Antipsychiatry

"if the energetic machine expressed the disciplinary bourgeoise society of the 18th and 19th centuries, computers, electronic and cybernetic machines express what Deleuze calls the 'society of control.'"

(Jeremy Jae, 2012)

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TAGS

2012anti-capitalismbourgeoise societycapital accumulationcapital flowscapitalismcontrolcultural relativismculture industry • cybernetic feedback • cybernetic machines • digital technologiesexclusionFelix Guattari • fraying • Gilles Deleuzeglobal communities • global networked society • globalisation • human social relations • inclusionJacques Derrida • Jeremy Jae • mass culture • narcissistic necrosis • networked societynew mediaNorbert Wienerrhizome • sameness • smooth spacesocial space • societies of control • society of control • subjectification • technocratic neo-capitalism • technologically manufactured culture • Theodor Adorno • worldwide circulation of electronic information

CONTRIBUTOR

Simon Perkins
15 SEPTEMBER 2011

Nina Wenhart's blog on the prehysteries of new media

"this blog is nina wenhart's collection of resources on the various histories of new media art. it consists mainly of non or very little edited material i found flaneuring on the net, sometimes with my own annotations and comments, sometimes it's also textparts i retyped from books that are out of print.

it is also meant to be an additional resource of information and recommended reading for my students of the prehystories of new media class that i teach at the school of the art institute of chicago in fall 2008.

the focus is on the time period from the beginning of the 20th century up to today."

(Nina Wenhart, 26/06/2008)

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TAGS

20th centuryAlan Turingapplied researchARarchiveArs Electronicaart • art + science • art + technologyart of codeartificial intelligenceartificial life • artistic molecules • artistic practice • artistic software • artistsASCIIASCII-Artatom • atomium • audiofiles • augmented realityavant-gardebody • Cave Automated Virtual Environment (CAVE) • code art • cold warcollection • collection of resources • computercomputer animationcomputer graphicscomputer history • computer programming language • computer research • computer sculptureconcept artconceptual artconceptualisationconcrete poetry • copy-it-right • creative practicecritical theorycross-disciplinaryculture industrycuratingcurationcut-up techniquecybernetic artCybernetic Serendipitycyberneticscyberpunkcyberspacecyborgdata miningdata visualisationdesign research • dream machine • E.A.T. • early new media • Edward Ihnatowiczengineers • Eugen Roth • exhibitionsexpanded cinemaexperimental musicexperimentation • female artists and digital media • flaneur • flaneuring on the net • Fluxusfoundgenerative artgenetic artglitch • Gordon Pask • GPSgraffiti • Grey Walter • GUI • hackers and painters • hackinghacktivismHCIHerbert FrankehistorieshistoryhypermediahypertextIannis Xenakisimagineeringinformation theoryinsightinstructionsinteractive artinterdisciplinaryInternet • Ivan Picelj • Jack Burnham • Julije Knifer • Ken Rinaldo • kinetic sculpture • Lidija Merenik • live visualsmagic • Manchester Mark 1 • manifestomappingmediamedia archaeologymedia art • media art histories • minimalism • mother of all demos • mousemusical scorenetartnew medianew media art • new media exhibition • new media festival • Nina Wenhart • open sourceopen space • out of print • particle systems • Paul Graham • performance • phonesthesia • playlistpoetrypoliticspractice-led • prehysteries of new media • prehystories of new mediaProcessing (software)programmingprogramming languageprojectspsychogeographyradio artrare • re:place • real-timeresearch artefactresources • retyped • ridiculous • rotten + forgotten • SAIC • sandin image processor • School of the Art Institute of Chicagoscientific visualisation • screen-based • SIGGRAPHSituationistsslide projectorslit-scansoftwaresoftware studiesspeculative designspeculative research • Stewart Brand • surveillancetactical mediataggingtechniquetechnologytelecommunicationtelematic arttelematic experiencetext • textparts • Theo Jansentheoretical contexttheory buildingtimeline • Turing Test • ubiquitous computingunabomberundergraduate researchvideo artvideo synthesizervirtual realityvisual musicvisual research • Vladimir Bonacic • VRWalter Benjaminwearable computing • Williams Tube • world fair • world machine • Xerox PARCZKM • [Nove] tendencije

CONTRIBUTOR

Simon Perkins
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