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31 JULY 2013

Are Youtubers Revolutionizing Entertainment?

"Over the past 8 years, YouTube has given birth to an increasingly sophisticated entertainment culture that operates outside of the traditional television and film ecosystem. With humble roots in charismatic and creative people simply sharing their lives, thoughts, and humor to their webcams, YouTube entertainment has diversified and grown into tens of thousands of unique channels with millions of loyal fans and subscribers. With a new generation of viewers increasingly turning to YouTube instead of broadcast TV, a new industry is being built around personalities who have dissolved the barriers between on–screen talent and the audience, and who employ visual aesthetics that make the viewer feel as if they are a part of the creator's life. Truly, we are in a new era of entertainment, one being led by millions of young people who are equally happy to watch video on their laptop as they are on their TV."



amateur cultural productionamateur videoaudiencebeyond the world of broadcastingbroadcast television • charismatic people • confessiondigital narcissism • entertainment culture • entertainment experienceeveryday peoplefansfeedback loop • instant feedback • intimate exchangesintimate lives • Jake Roper • Josh Cohen • Joshua Green • Kornhaber Brown • laptop video • machinimamedia ecologies • media ecosystem • Molly Templeton • new era of entertainment • new forms of television • new industry • new media content productionnew television culturenew voicesnew ways of engagingOff Book • on-screen talent • PBSpersonalitiesproducers and consumers • sharing their lives • their thoughts • TVuser-generated contentvideo bloggerwebvideoyoung peopleYouTube


Simon Perkins
06 AUGUST 2011

Off Book: innovative artists working in experimental media

"ARLINGTON, Va.; July 18, 2011 – PBS announced today the premiere of 'Off Book,' a new web series focused on experimental and non–traditional art forms on that begins July 20 [2011]. This 13–part, bi–weekly series explores the ever–changing definition of art in the hands of the next generation of artists taking creative reigns and melding art with new media. ...

Produced by New York–based production company Kornhaber Brown, 'Off Book' trains a lens on the lives of various artists working in interactive art, online collective art, fashion design, typography, indie music, videogame art, and more. In three–to–five–minute video snapshots of creators who ride the cutting edge, viewers can explore the process, motivation, meaning, and relevance behind their work.

Just as actors reach a point at which they're confident enough to go 'off–book' and leave their scripts behind, the visual and performing artists featured in this series are taking the next steps with their talents and training, forging new artistic paths. 'Off Book' will offer interactive experiences for each of its 13 online episodes, encouraging further viewer participation and providing additional artistic inspiration. ...

The World of Typography – The diversity of typographic expression comes to life through conversations with iconic graphic designer Paula Scher, font designers Tobias Frere–Jones and Jonathan Hoefler, the experimental young designer Eddie Opara, and cutting–edge info–graphic creators Deroy Peraza and Julia Vakser."

(, 2011)

Fig.1 (2011). "Off Book", Episode 2, premiered 3 August 2011, (original series premiered 20 July 2011).



2011aestheticsauthorshipavant-garde • building identity • colourcreative motivationcreative practice • Deroy Peraza • design formalismdesign processdesign systems • digestible imagery • Eddie Opara • experimental mediafashion designfontgraphic designgraphic designer • indie music • infographic designers • infographics • innovative artists • interactive artJonathan Hoefler • Julia Vakser • Kornhaber Brownmotion graphicsOff Book • online collective art • Paula ScherPBSposterposter designprint publicationtexturethe messageTobias Frere-Jonestypetypeface • typeface designers • typefaces • typographical culture • typographyvideogame artvisual communicationvisual information


Simon Perkins

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